SplitMetrics

Navigating SplitMetrics Insight Metrics: A Comprehensive Overview

Manage your target optimization metrics individually by each app or across your whole portfolio

Target Optimization Metric

Campaign Optimizations Panel

Alyona

Natallia Harbar

Valeryia Markotic

Strengthen your campaigns to reach target KPIs

Optimizing Your Campaigns

Drive more revenue and maximize advertising efficiency by implementing smart bid optimization strategies in your Apple Ads campaigns.

Bid Optimization Strategy

Learn about our new AI-powered advanced algorithm to maximize campaign performance and target actions with a cost cap and precision

AI Bid Optimization in SplitMetrics Acquire

Gain valuable insights into your Bid Optimization Strategies with the comprehensive dashboard and analytics.

Navigating Bid Optimization Strategies Dashboard and Analytics

Let's explore the benefits, scenarios, and outcomes of using the AI multi-campaign approach, along with the conditions where it works best.

AI Multi-Campaign Approach: Unlocking Better Performance and Efficiency

Use our new AI Bid Simulator to optimize your ad spend and boost your performance by predicting keyword outcomes from different CPT bids.

SplitMetrics AI Bid Simulator

Katia

Alex

AI Bid Management & Optimization

Find new, relevant keywords for your campaigns, allocate among ad groups instantly, or download for further analysis – all in one place.

Keyword Discovery

Gain valuable insights on app and keyword performance through App Intelligence, evaluate competitors and enhance your strategy efficiently.

App Intelligence: A Comprehensive Overview for Your App Market

Revolutionize competitor keyword analysis with our innovative solution.

Keyword Gap

Unlock eye-opening insights and elevate your UA strategy with our new cutting-edge solution.

CPP Intelligence

Learn how to use the Benchmarks feature in SplitMetrics Acquire to compare your Apple Ads performance against industry trends.

Understanding and Using Benchmarks in SplitMetrics Acquire

Gain insights into premium Apple Ads placements to inform strategy and boost performance.

Uncovering Growth Opportunities with Display Intelligence

Polina Barysheva

Market Intelligence

Track how your keywords perform at various times of the day and optimize your budget allocation with our new Hourly Granularity feature!

Hourly Granularity in SplitMetrics Acquire

Meet a  tool to trace all the changes in your account.

Change History in SplitMetrics Acquire

Learn how to save time on manual operations and quickly and easily manage multiple objects in SplitMetrics Acquire.

Using Bulk Management in Your Workflow

Apple Ads insights: an overview of the features included in the Beta release and what's coming next.

Tracking Search Popularity, Share of Voice, and Impression Share Directly in SplitMetrics Acquire

Learn about Organic Ranking and Organic Results and improve your bids optimization strategy with the new insights.

Tracking Organic Rank and Organic Results in SplitMetrics Acquire

Downloading Reports

Advanced Export Report Options

Custom Conversions Cohort Analysis

Bid Insights from Apple on the Dashboard

Learn about ad variations and our new Ads dashboard options.

Testing Ad Variations Using Custom Product Pages in SplitMetrics Acquire

Track the history of bid changes and analyze their impact on ads' performance.

CPT Bid Change History on a Keyword Chart

Get more control and clarity over your data with SOV and Impression Share insights in charts and CSV reports.

Share of Voice Insights in Charts and Reports

Filters — Account Performance Checkers

Filters — Spend Wasters

Filters — Growth Boosters

Filters — Management Streamliners

Scheduled Reports help you receive advertising performance data automatically, without having to export CSV files manually.

Scheduled Reports: Automate Your Reporting with Ease

Performance Analysis and Reporting

What is a Keyword Expansion?

Learn how to analyze the keywords that bring visitors to your AppStore page to rank better.

Keywords Analysis

Learn more ways to obtain new relevant keywords with no budget waste.

Keywords Pickling

Why Use Long-Tail Keywords?

Finding Relevant Keywords

Consider our smart suggestions and easily implement them to improve your campaigns' performance.

Smart Suggestions

Keyword Technical Relevance in Apple Ads

Keyword Popularity and Long-Tail Keywords in Apple Ads

Types of App Store Search Queries

Keywords

Find answers and get help from Intercom Support and Community Experts

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