The way you structure your campaigns can impact performance, reporting, and your ability to scale. Let's look closer at discovery campaigns in SplitMetrics Acquire and how they help find good keywords.
The key purpose of discovery campaigns is to find relevant terms, long-tail keywords, synonyms, misspellings, etc., using the Search Ads match types with the widest reach.
You’ll want to create two dedicated ad groups:
- Broad match ad group
- Search Match ad group
Broad match keywords
As you can see in the picture, if you create a group with several broad match keywords and set a small budget, you can generate partial words, long variants, synonyms, or related search terms. Just what we need! Most importantly, these keywords will have a high relevance score.
After your campaign has run for a while, you can dive into the search terms report and start generating great keyword ideas.
Search Match
Search Match automatically matches your ad to relevant search terms without you having to identify and actively bid on keywords. It relies on multiple resources, including your App Store page metadata, the information on similar apps in the same genre, and other search data.
The basic idea of Search Match is similar to that of the broad match technique, but it doesn’t require specifying the list of keywords. The method helps discover keywords that could be missed, for example, search queries for competitors’ apps or even localized keywords.
Search Match can be a wildcard, as you never know what it will come up with.
Thus, the most effective way to increase your traffic volume is to add new, relevant keywords to your ad account gradually.
💡 Did you know? You can easily check the status of your search terms in the Processing status column on the Search Terms dashboard. To learn more about the different statuses, click here 📚
