👇 In SplitMetrics Acquire, you can easily evaluate Ads' performance at ten levels.
All Ad Accounts
Note. An ad account is equal to a campaign group in Apple Ads.
💡 Tip: you can link several Apple Ads accounts to SplitMetrics Acquire and, thus, have the overall analytics in one place. This option is helpful if you want to keep all your apps under one account even though you have separate Apple Ads accounts.
Account
Besides displaying the overall analytics on all your ad accounts, you can see data on one particular ad account: select the necessary ad account from the All Ads Accounts drop-down menu (a) or click the account's name in the table (b).
The Ad Account page will display all the added apps to this ad account.
You can always check when the account's last sync with Apple was performed and find the account ID in the Info box.
SplitMetrics Acquire introduced the Apps level to let you monitor the performance of all campaigns by apps.
Also, this structure simplifies management if you have separate people in charge of campaigns for different apps.
On this level, you can see the totals for all your campaigns within a certain campaign group divided by an app.
To see statistics for a certain app, click the app's name. You will find сampaigns promoting the selected app.
To navigate between your apps, click the App drop-down list and select the necessary app.
If you click the Info button on the App level, you will see the App ID, the attribution partner logo, and the date and time when the last event was received.
Click the In-app events button to see the events received for this app so far (from the moment of configuration and up until now).
To switch to the Campaign level, click on the Campaigns tab. If you'd like to focus on each campaign individually, click the name of the necessary campaign 👇
To monitor all the сampaigns, you can always go back to the Apps level. That is where all the general statistics are displayed.
On the Campaigns dashboard, you can observe all the Totals for the campaign and all the ad groups included in this campaign
If you click Info, you will find the status (if it is on hold, the respective reason will be specified here), campaign ID, ad placement, storefront, budget, and daily cap. Therefore, you can quickly monitor the status and settings configured.
You can also change the status of your ad groups — pause or enable them — by turning the toggle on or off.
To edit campaign settings, click Edit Campaign.
You can change the campaign type, storefront, campaign name, daily budget and scheduling settings right away 🔗 Learn more about these settings
Use the Campaign type column and filter to organize, group and sort your campaigns by type for precise optimization and streamlined analysis.
For older campaigns with no type, you may quickly set the campaign type directly from the Ads Manager by clicking the +Add Type button.
To speed up the process of your campaigns and ad groups creation, you can always use our Bulk Duplication feature available for Campaigns and Ad Groups.
💡 Tip. Ads Manager now includes the Active Rules column. This enhancement allows you to view and manage all active automations, see the schedule of runs, and edit rules with a single click. Available on the Campaigns, Ad Groups, Ad Group Settings, Keywords and Search Terms dashboards exclusively 🔗 Learn more
To monitor the overall statistics of all your ad groups divided by an ad group, stay at the Campaign level or go to Ad Group Settings if you'd like to check the overall targeting you've set.
To check a certain ad group, click its name on the dashboard.
Here you will see all the keywords included in this ad group.
Click Info to see the status and targeting information for the selected ad group.
You can edit the ad group by clicking the Edit Ad Group button next to Info.
Now let's go back one level up. To do this, simply click the name of the campaign.
You get back to the Campaign level with all your ad groups. Click Ad Group Settings.
Here is the status and the targeting information for all your ad groups. For example, you can find:
Data on the overall number of keywords and negative keywords.
Targeting specifics like Device, Age Range, Gender, Location, Customer Type, and Dayparting.
The Keyword level displays keywords and their statistics on various metrics.
You can see keywords included in all your ad accounts, all campaigns or certain campaigns, and ad groups. It is easy to check your level by simply looking up.
For example, you can see the keywords for the Pr_Competitors_Fin (all ad groups).
In the example below, you can see all the keywords included in the ad group Pr_Brand_CA_Exact_iPhone_F_18-34.
❗ To have a better understanding of a particular ad group's performance, add the Ad Group CPA Cap column to your Keywords dashboard. This way, you can easily view and manage both CPT bids and CPA caps in one place. The CPA cap establishes a maximum bid for all keywords in the ad group, defining the amount you're willing to spend per conversion:
When working with non-English keywords, you can also seamlessly integrate keyword translations into your view, as well as in the exported reports by including the Translations column. Filter and sort by translation to quickly find the necessary keywords and search terms.
You can also effortlessly manage your brand keywords using the Keyword Type and Brand Protection columns. They help you intuitively identify generic keywords along with the branded ones - both yours and those of your competitors, and quickly asses how well the owner protects their branded keywords 🔗 Learn more
You can monitor generated search terms and their data on the Search Terms level. Here you can add a search term as a keyword or a negative keyword manually via the Actions button or select necessary search terms, create a rule, and run it based on certain conditions.
The Processing status column on this dashboard helps you manage a large number of search terms efficiently by providing the following statuses:
New: Recently identified search terms that require evaluation. You can add them as keywords or exclude them as negative keywords to filter out irrelevant traffic. This status applies to search terms generated within the past 14 days.
Added: These search terms are already being used as keywords in another campaign that shares the same storefront as the original campaign where the term was found. To prevent duplication and optimize bidding, be sure to exclude them from the original Discovery campaign.
❗Important: If a search term is added as a keyword in the original campaign, it will not receive the Added status.
Negative (P): These search terms have been added as negative keywords in the original campaign. This status is usually assigned when a search term is included as a keyword in another campaign and intentionally excluded from the original campaign.
Unprocessed: These terms have not been reviewed yet. To ensure you don’t miss potential opportunities, review them manually or set up automation rules for seamless processing.
💡 Did you know? You may also quickly create SKAGs in bulk from both Keywords and Search Terms dashboards by selecting the relevant ones and clicking the Add as SKAG option from the Actions menu. 🔗 Learn how
Here, you can manage the list of negative keywords.
On this level, you can create and edit ad variations based on custom product pages and analyze their performance.
Here, you can view all the custom product pages you've created and track their performance across various campaigns.
💡 Tip: You can quickly keep track of when your campaigns, ad groups, keywords and search terms were created by adding the Date Created column to the corresponding dashboards.
