You can track your search terms, get timely notifications, add them as keywords when they work well, or add them as negative keywords if they just waste your money. With automation rules at SplitMetrics Acquire, you say goodbye to repetitive tasks and enjoy our seamless automation and effortless management 🚀
✅ Be in the know of what's going on in your discovery campaigns. Get alerts on search terms with good Impressions, TTR, CPT, and CPA.
✅ Save time on the search term analysis and transfer.
✅ Enhance probing campaigns. Use the rule to move search terms as the exact match keywords from the discovery to probing campaigns. Select Also negate keywords in the current campaign or ad group to automatically add the selected search terms as negative keywords to the discovery campaign.
✅ Manage discovery campaigns. Use the rule to move good search terms generated in a discovery campaign to the exact match ad groups. To avoid competition for impressions, automatically negate them in the discovery campaign.
These rules work with search terms only. You can select the following actions:
Add as keyword to
Add as negative keyword to
Send notification only
1. In the Automation, click Create Rule > For Search Terms.
2. Specify to which search terms you would like to apply this rule and where these search terms are located.
💡 Tip. You can use the same rule for all search terms. In general, when it comes to search terms, it doesn't make much sense to go into very granular analysis. You can define a good search term as the term with a good TTR, CR, and CPA, and in most cases, these numbers will be more or less the same for any storefront.
3. Specify Action.
Depending on the action you select, the dialog will change.
➡️ Send notification only
1. Indicate the email address to send notifications to. Use commas to separate multiple emails. Alternatively, you may set up Slack integration and receive notifications there.
2. Specify the Conditions and Run frequency.
For instance, you can get alerts for the search terms with enough volume on them (Spend), over 3% TTR, and a download cost (CPA) of less than $10. You can analyze each search term using these conditions for the previous 7 days and get daily notifications.
➡️ Add as keyword to
This rule will transfer your good search terms as keywords to the ad groups and campaigns you select.
1. Specify which ad groups you’d like to add these search terms to.
2. Select the Do not enable existing similar keywords checkbox to prevent paused keywords that exactly match the search term (both in characters and match type) from being reactivated in the chosen ad groups.
❗If you leave this checkbox unselected, the rule will activate similar paused keywords, and in the rule log, you’ll see the message: "This keyword already exists in the target ad group in 'Paused' status, so we enabled it and set the bid you specified."
2. Choose the CPT Bid setting, you'd like to apply to the new keywords.
Ad group default bid
Set to a specific fixed value.
Search term current CPT bid
ℹ️ When selecting the Search term current CPT bid option, the CPT bid for the new keyword will be set to the average CPT bid of the search term from the last 30 days. If the average CPT bid is zero, the new keyword's CPT bid will instead be set to the maximum default CPT bid of the target ad group.
3. Set Match Type for the keywords.
4. Select the Also negate in checkbox, if you'd like to automatically add these search terms as negative exact match keywords to the initial campaign or ad group.
5. Specify run conditions and frequency.
6. To get notifications, select Notify me when conditions of this rule are met and insert the email addresses. Alternatively, set the Slack integration channel.
➡️ Add as negative keyword to
The same logic applies when you select Add as negative keyword to, except here you set the conditions indicating that a search term is a high spender (that is, too expensive) and should be negated.
For example, it spends too much without driving conversions effectively 👇
💡 Did you know? You can easily check the status of your search terms in the Processing status column on the Search Terms dashboard. To learn more about the different statuses, click here 📚
🤖 Looking to optimize your keyword bidding to reach the desired KPIs efficiently? Let our smart bid optimization strategies do that for you 🔗 Find out more