Ad variations based on custom product pages have revolutionized Apple Ads marketing, allowing mobile developers to enhance their App Store targeting. With this powerful feature, they can create and customize ads that perfectly align with their target audience, unlocking remarkable results.

Now, imagine having the ability to effortlessly create, edit, automate, and analyze these ad variations and their custom product pages, all in one place. SplitMetrics Acquire turns this vision into reality. In addition to the Ads dashboard, you now have access to the Custom Product Pages dashboard, which allows you to view all the custom product pages you've created and track their performance across multiple campaigns.

With the Custom Product Pages dashboard, you can:

🔹 Gain valuable insights into the performance of your custom product pages by analyzing key metrics and data. This analysis allows you to understand the effectiveness of your pages in driving conversions and engagement, empowering you to make data-driven decisions to enhance their performance.

🔹 Utilize the performance insights to scale up or decrease the usage of specific custom product pages. By identifying high-performing pages, you can allocate your resources more efficiently and prioritize efforts on the pages that deliver the best results.

🔹 Understand the percentage of total spend allocated to specific custom product pages or default product pages, providing you with valuable information about your investment distribution.

🔹 Navigate to the Ads dashboard for detailed insights into CPP performance across your custom ads. This helps you assess how your custom product page performs across different ads and refine your strategies accordingly.

To access the CPP dashboard, navigate to the Ads Manager and select the CPP level. Once you're in the CPP tab, you'll find useful tools to analyze your CPPs' performance.

Use line and bar charts to visually evaluate the data. These charts help you spot spikes and drop-offs, giving you a better understanding of how your CPPs are performing. To see trends for a specific CPP, click the chart icon next to it. If you want to compare the performance of multiple CPPs, select the items you want and click Actions > Compare selected product pages.

Above the chart, you'll find total summary widgets that provide a quick overview of important metrics. They assist you in identifying key patterns and making well-informed decisions to achieve your goals.

If you want to analyze CPPs in a CSV file, you can export the current report by clicking the Export Report button. You can also send the report to your colleagues, manager, or others via email.

Check the # of ads column to see how many ads a CPP is used in. Clicking the corresponding number will redirect you to the Ads dashboard, where you can assess the CPP's performance across your ads.

Interested in exploring assets in more detail? Just click the CPP preview of your choice. This grants you a closer look at the individual assets, allowing for a thorough examination.

With the comprehensive features of the CPP dashboard, you can optimize the performance of your CPPs effectively.

Note. Full-funnel analytics for custom and default product pages are available for the following MMP integrations: AppsFlyer, Adjust, Kochava, and Singular.

In SplitMetrics Acquire, you can monitor both Apple Search Ads statistics and post-install metrics for your custom product pages, giving you a comprehensive view to optimize your marketing efforts.

To conveniently analyze the data, you have the ability to customize your dashboard by adding or removing metrics through the Columns Settings icon > Edit Columns. Moreover, you can enhance your analysis by applying various filters to focus on the CPPs that interest you the most.

We've introduced a new Spend % metric exclusively in the CPP tab to support your budget management. This metric provides insights into the portion of your advertising budget attributed to individual product pages, empowering you to allocate resources effectively and achieve optimal cost efficiency.

Enjoy the convenience of tracking everything in one place with SplitMetrics Acquire to drive success in your campaigns!

You can create Custom Metrics in the Edit Columns section and analyze CPPs using your personalized custom calculations.
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Example: You can create a custom metric to track the 'impressions to installs' rate and analyze how your Custom Product Page contributes to this conversion.
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Such metrics can be used all over the CPP dashboard:

If you are looking to boost the performance of your custom product pages, here are some best practices to consider when analyzing your data:

1. Compare CPP metrics to your KPI goal. By comparing the metrics of your custom product pages to your primary KPI goal, you can identify areas that may require adjustments. For instance, if your CPP has a high conversion rate, but the ROAS goal within the app is low, it suggests that your targeting settings may require updates. Take a closer look and make changes accordingly.

2. Compare CPPs' performance to default product pages. This analysis allows you to assess how your ads have evolved since implementing custom product pages. It helps you understand if the investment in custom pages is worthwhile and if they are delivering better results than the default pages.

3. Compare the performance of each individual CPP to one another. By comparing the performance of each custom product page to one another, you can identify the top performers and those that may need improvement. Once you've identified them, assess the conversion rates of the leading CPPs in relation to your default product page. If the custom pages outperform the default page, it indicates the importance of investing more resources to optimize and enhance their impact.

4. Run CPP experiments and test different variations using CPP Scheduler.
The CPP Scheduler lets you automatically rotate different Custom Product Pages and test them under the same conditions. This approach helps you identify which creatives, messaging, or visuals perform best, while saving you the effort of switching pages manually.

By applying these tips, you can evaluate and improve the effectiveness of your custom product pages, leveraging data-driven insights to drive better outcomes.