Let's explore another way to quickly obtain new relevant keywords with no budget waste. The technique starts with keyword pickling, that is, drawing up a list of as many keywords as possible. The second step is keyword analysis when you have to analyze all the keywords and select those with the best relevance/volume/competition balance.
To make the searching process easier, we've powered SplitMetrics Acquire with an advanced Keyword Discovery:
Start with selecting an app and setting a storefront for which you want to make a report.
The Keyword Discovery can provide relevant statistics for 500 keywords, which you can download as a CSV report. You can also make a separate keywords list using the right panel and then add the keywords to your account or download them for further analysis.
Key report columns:
Keyword: the list of suggested relevant keywords.
Translations: shows the translation of keywords into English, making it simple for you to assess keywords in unfamiliar languages and foreign storefronts.
Search Popularity: the popularity of a keyword in a given storefront.
Organic Rank: the position in the organic results.
SOV 5d Top Apps: the most visible and engaging apps for a specific keyword in a given storefront.
Organic Results: the total number of apps that are displayed in the organic results for a specific keyword.
Impression Volume: the estimate of the number of times your sponsored ad could be displayed to users per day for the chosen keyword in the selected country.
Relevance Score: an indication of how relevant a keyword is to an application in a specific storefront.
Brand Protection: an assessment of how well the brand owner protects their branded keywords.
Keyword Type indicates the category of keywords to help you easily identify generic keywords and branded keywords (yours and those of competitors).
Suppose you already have an initial keywords list or a list of keywords that have performed well in your account. It's logical to assume that keywords similar in meaning or more specific variants may perform similarly. Apple Ads has a built-in recommendation tool that helps search related keywords:
Source: Apple Ads + SplitMetrics Acquire Extension
Like in method 3, you can refer to App Store search hints to obtain more specific variants of your top keywords. The new keywords are likely to have lower popularity, but competition for them will be lower too.
Suppose you have been running a campaign for the Angry Birds 2 app for a while, and the keyword [fun games] proved to be well-performing. Go to the needed storefront and enter the keyword in the search box to get recommendations.
The App Store will start offering hints at the end of the phrase. These are the keyword variants that have already been searched. Use them to get additional traffic.
However, this is an old-school approach. Alternatively, you can use special tools, such as our Keyword Discovery, to aggregate all possible hints for a given storefront automatically and quickly. AppTweak has built a great free solution for this:
Source: AppTweak
We've found 54 ideas for the keyword [fun games] in the US storefront.
If unsatisfied with the App Store suggestions, try searching keywords on the web. Try AnswerThePublic, for example. The tool is not that popular, but very useful and has great visualization:
Source: AnswerThePublic
This tool has generated 504 variants for the keyword [fun games]. Not all of them are relevant for the App Store, but you just mine keywords at this stage. Later you can remove those with a popularity of < 5 to exclude irrelevant search queries.
Another popular tool to search keywords is Google Ads Keyword Planner, which helps obtain hundreds of closely related keyword ideas.
As you can see in the picture below, we have found 154 ideas for the keyword "fun games":
Let's look at the basic settings needed to work with Keyword ideas:
1. Targeting settings: you have to specify the location and language that you do research for. You can select Google or Google and search partners in the Search networks box. Considering the specific nature of the App Store, it's better to be picky about keyword variants and choose "Google" as a search network.
2. Related keywords: a keyword or keywords for which you generate ideas.
3. Filters for keyword ideas: here, you set a filter that enables you to show only closely related keyword ideas, thus narrowing down variations and excluding irrelevant ideas:
4. Keyword (by relevance): the list of keyword ideas sorted by relevance. All keywords and data can be easily exported as a CSV report.
Another way to expand the list of top keywords is by adding synonyms; many online tools can help you find them.
For example, Power Thesaurus generates hundreds of synonyms and allows one to sort out frequently used ones. Suppose you've made a casual game, and the keyword "relaxing games" works well for you. By using the tool, you can find synonyms for "relaxing":
As you can see above, there are 454 words with similar meanings. The list can be narrowed down using filters, but some good options are already generated: "calming," "easy," etc.
You can go even further. Expand the keyword with "for girls," "for boys," "for adults," etc., and then use any keyword multiplier tool to get long-tail phrases:
This approach is widely used in e-commerce to get all possible product descriptions people may search on Google. To obtain such combinations, Google Ads Keyword Planner has a built-in feature.
Naturally, this approach is not perfect for Apple Ads, as searching on the App Store has a specific nature. But in some situations, it can help get a dozen new keywords.