Curious to know which apps are investing in high-impact Apple Ads placements like Today Tab and Search Tab? Display Intelligence makes it easier than ever to uncover that information.
This tool provides clear insights into ongoing display campaigns across different storefronts, enabling you to identify untapped potential and improve your advertising approach.
What exactly does Display Intelligence offer?
🔹 Clear Market Visibility. Understand which apps are running Apple Ads display campaigns and where they’re gaining visibility. Display Intelligence shows you active apps in Today Tab, Search Tab, and soon Product Pages, across all available storefronts.
🔹 Competitive Insights. Identify the top apps by Share of Voice, category, and region. Monitor how your competitors perform over time and see which placements they’re prioritizing.
🔹 Opportunity Spotting. Find underused placements in your market or category where your competitors may not yet be active. This helps you move early into areas with less competition and more potential for visibility.
🔹 Data-Driven Budgeting. Display Intelligence aggregates 30-day Share of Voice (SOV) data by placement and storefront. Use this to support a shift from keyword-only strategies to a more balanced, multi-placement approach.
How to Use Display Intelligence?
1. Go to Market Intelligence in the left navigation menu and click Display Intelligence.
2. Select the storefront you want to explore.
3. Choose the placement you’re interested in: Search Tab or Today Tab.
4. View a list of apps running display ads in the selected placement, including their 30-day Share of Voice and app category.
💡Note: SOV 30d shows the estimated share of impressions over the past 30 days for the app you're viewing in the selected display placement and storefront.
❗Note: When you hover over an app, you will see two icons.
Click Open on App Store to visit the app’s page on the App Store for more details.
Click Show App Insights in App Intelligence to go to the App Intelligence section.
* Access to App Intelligence requires a special request. Contact your Customer Success Manager if you would like to enable this feature.
5. When you're ready to act on the insights you've gathered, click the Launch Campaign button. This takes you directly to 🔗Campaigns Launcher, where you can start building Apple Ads campaigns for Today Tab, Search Tab, or Product Pages.
Why do These Placements Matter?
Apple Ads display placements like Today Tab and Search Tab offer prime visibility that can significantly support your app’s growth. Here’s what makes each placement valuable and how Display Intelligence helps you make the most of them.
📍Today Tab
Today Tab is the first screen users see when they open the App Store, making it one of the most impactful placements for brand awareness. Ads here are visually prominent and seen by every user visiting the App Store, which makes this space highly competitive.
With Display Intelligence, you can track which apps are investing in Today Tab across storefronts, understand how visible they are, and adjust your own strategy to compete more effectively.
🔍 Search Tab
Search Tab appears just before users enter a search, placing your app at the top of the App Store’s suggested content. Since most downloads begin with a search, this placement captures high-intent traffic and drives awareness before a user even types a keyword.
Display Intelligence shows you which apps are gaining Share of Voice here, helping you analyze trends, identify strong performers, and uncover opportunities to stand out in this highly visible space.
Start using Display Intelligence today to seize every opportunity for growth in these key Apple Ads placements and stay ahead of your competition 🚀