Unlock insights into app and keyword performance with App Intelligence, our powerful new tool designed to give you detailed data on any app’s paid and organic keywords. This feature, located in the Market Intelligence section, helps users track competitors' strategies, providing a clear view of their app rankings, ad spend and top-performing keywords.
💠 Comprehensive Keyword Insights: Easily access all paid and organic keywords for any app, allowing you to gain a clearer understanding of your competitors' strategies and keyword performance.
💠 Competitor Analysis: Analyze how your competitors rank in search results, including their top Apple Ads keywords, organic rankings, and Share of Voice (SOV), giving you valuable insights for optimization.
💠 App Performance Overview: Get an in-depth look at an app's performance, including estimated ad spend, downloads, and top competitors, providing a complete picture of how your app compares in the marketplace.
💠 Storefront and Apple Ads Competitor Data: Discover the top storefronts and Apple Ads competitors for any app, helping you tailor your campaigns for specific regions and stay ahead in your market.
💠 Customizable Keyword Data: Export detailed keyword data for further analysis, apply filters, and sort keywords by search popularity, organic rank, and other key metrics to make informed decisions and refine your strategies.
1. Navigate to the Market Intelligence section.
In the opened Market Intelligence menu, select App Intelligence from the list.
2. Choose Your App.
Select the App you wish to analyze from the dropdown list:
3. Select Storefront.
Choose the relevant storefront from the dropdown. You will be able to see here all storefronts available for the selected App.
Here you can find a general information about the application being analyzed:
Title & Icon The app's name and icon for quick identification.
Developer The developer behind the app.
Category Ranking The app’s current ranking in its primary category within the selected storefront.
App Store Rating The app's overall rating on the App Store.
In-App Purchases Displays available in-app purchases and their titles/prices, depending on the storefront:
- If a subscription plan information is available, the price of the first subscription plan will be shown in the App information field.
- You can view the full list of in-app purchases by hovering over the tooltip.
If the application is paid, then this field shows its price.
App Store Link A direct link to the app’s page on the App Store.
This section offers a quick snapshot of essential app details for a clearer understanding of its market presence.
Estimated Spend in the Storefront shows how much the app likely spent on Apple Ads in the last full month, based on Share of Voice data across the selected or all storefronts.
Estimated Average Share of Voice in the Storefront shows the average share that the app has in the selected storefront over the last 5 days for all active keywords.
Paid Keywords in the Storefront displays the number of keywords the app is using in Apple Ads for the chosen storefront.
Top Apple Ads Competitors in the Storefront: Shows the top 5 paid competitors for the selected app, determined by the number of shared Apple Ads keywords and their Share of Voice.
💡 Tip. You can easily check on you App's top competitors in the corresponding tab of the App Intelligence overview dashboard:
Simply click on the competitor's App icon to view its data:
Storefronts by Estimated Spend
Shows the top storefronts in which the App launches advertising in the Apple Ads. Storefronts are sorted by Estimated Apple Ads spend.
You can use this widget to examine your app's performance across multiple storefronts or to easily compare different storefronts.
If you hover over the chart, you can see a pop-up specifying data on a certain storefront:
The Keyword Dashboard provides a comprehensive table with key insights into your app's keyword performance. The default columns include:
Keyword The specific keyword being analyzed.
Keyword Type Whether the keyword is branded or generic.
Search Popularity Keyword popularity in a specific storefront, ranked 1-100. Displays current value from Apple Ads in the last 24 hours compared to the previous day.
Organic Rank The app’s organic ranking for the keyword.
5-Day Share of Voice (SOV) Share of ad impressions for the keyword, in the specific storefront. Displays estimated average share for the last 5 days.
Top 10 Apps by SOV Top 10 Apps with the largest share of voice for the keyword in a particular storefront. Displays their estimated average shares for the last 5 days.
Additional columns and metrics, like keyword translation, brand protection, relevance score, organic results, and impression volume, can be customized in the column settings.
You can also apply filters and sorting to narrow down your view by keyword, search popularity, organic rank, and Share of Voice.
For further analysis, export your keyword data into a CSV file containing all selected columns, including the app name, ID, and storefront details.
Crosslinking Feature
By hovering over a keyword in the grid, two icons will appear. Click the Show CPPs by keyword icon to open the CPP Intelligence section for a deeper analysis of that specific keyword.
In conclusion, App Intelligence provides invaluable insights into your app's keyword performance, competitor strategies, and ad spend, allowing you to make data-driven decisions to optimize your marketing efforts. With detailed metrics on both paid and organic keywords, competitor analysis, and customizable keyword data, you have the tools to enhance your app's visibility and performance in Apple Ads. Whether you're refining your keyword strategies or evaluating your competitors' performance, App Intelligence equips you with the insights needed to stay ahead in the competitive app marketplace.