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Bid Insights from Apple on the Dashboard

Written by Polina Barysheva

Even more data is accumulated under one roof! Monitor Apple Ads Recommended Bid metrics pulled from Apple on your SplitMetrics dashboards.

These insights will help you evaluate the competitiveness of your bids, which simplifies the bid optimization process.

❗Note. With the recent update to Apple Ads, Suggested Min Bid and Suggested Max Bid metrics have been deprecated and a new Apple Ads Recommended Bid has been introduced instead. We are already working hard to reflect these changes in SplitMetrics Acquire shortly 😊

How to add these metrics to your Keyword dashboard?

1) Go to Edit columns for Keywords.

2) Select Apple Ads Recommended Bid.

3) Drag it to the proper place in the table.

3) Click Save as preset and give it a name.

4) Click Apply.

If you see a dash sign '-' in these columns, it means Apple hasn't collected enough data to show it yet.

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