SplitMetrics Acquire is your ultimate solution for running and optimizing Apple Ads campaigns to achieve the best Return on Ad Spend. Our platform takes the complexity out of managing your campaigns, offering powerful automation, advanced data-driven tools, and performance tracking. With smart features and AI-powered insights, SplitMetrics Acquire helps you maximize the impact of your Apple Ads with ease and efficiency.
​

In this guide, we'll walk you through each section of the SplitMetrics Acquire sidebar, breaking down the key terms and pages to help you fully leverage the platform's capabilities. By the end of this article, you’ll be ready to transform your manual processes into a seamless, automated experience that drives results.

With the Overview Dashboard in SplitMetrics Acquire, you can easily track the performance of your app across different storefronts and key metrics—all in one place. No need to jump between dashboards or sift through endless reports. The dashboard gives you a comprehensive view of the most important trends and changes, helping you stay on top of your app's performance effortlessly. Data is displayed in the most user-friendly format—charts and tables—so you can quickly analyze and make informed decisions. To dive deeper into this feature, click 🔗 here.

Ads Manager is the heart of SplitMetrics Acquire, where you can manage and optimize every aspect of your campaigns, ad groups, keywords, search terms, ads, and Custom Product Pages. It provides you with an easy-to-use interface for monitoring key metrics and making targeted changes, such as adjusting bids, adding or excluding keywords, labeling them, and applying bulk edits. With Ads Manager, you have full control over your campaigns, ensuring that they stay aligned with your goals and deliver optimal results. For a more detailed walkthrough, be sure to check out this Help Center article.

Optimization Hub is a centralized workspace that brings together all automation and optimization tools in SplitMetrics Acquire.

Bid optimization strategies provide an automated way to scale performance based on your campaign goals. By continuously optimizing bids in the background, it helps maintain efficiency and ensures your bidding approach adapts to changing conditions.

Keyword expansion strategies help you uncover high-potential keywords that can drive new traffic to your app. By highlighting terms where competitors already perform well, the tool guides your keyword growth and supports strategic expansion.

Through Automation rules, repetitive and time-critical tasks are automated using condition-based logic, ensuring timely insights and minimizing manual adjustments so attention can shift to higher-value decisions.

With the CPP Scheduler, planning ahead becomes simple - Custom Product Page updates can be scheduled across ad groups to maintain creative alignment and reduce manual changes.

The Market Intelligence section is equipped with highly effective tools that empower you with in-depth insights to outperform your competition.
​
The Keyword Discovery tool offers a dynamic way to find impactful new keywords for Apple Ads campaigns. By analyzing data from your app, specific keywords, or a competitor’s app, it uncovers terms competitors are investing in, as well as those that match your campaign’s specific goals. With up-to-date insights, you’ll expand your keyword strategy and maintain a competitive edge. Easily add relevant keywords to ad groups or campaigns, or download them for deeper analysis—all from a single, streamlined interface. For more on optimizing with this feature, check out our detailed guide.
​
Meanwhile, Keyword Gap dives deep into the keyword landscape, helping you discover the keywords that your competitors are targeting but you aren’t. This tool reveals opportunities for expanding your reach and improving your visibility. It also compares your keyword strategy to that of multiple competitors at once, showing you both your strengths and areas for improvement. Find additional insights in this article.

​App Intelligence provides invaluable insights into your app's keyword performance, competitor strategies, and ad spend, allowing you to make data-driven decisions to optimize your marketing efforts. With detailed metrics on both paid and organic keywords, competitor analysis, and customizable keyword data, you have the tools to enhance your app's visibility and performance in Apple Ads. Check out this guide for more detailed overview of App Intelligence tool.
​
​Display intelligence provides clear insights into ongoing display campaigns across different storefronts, enabling you to identify untapped potential and improve your advertising approach. For a closer look at how this works, check out the detailed article.
​

CPP Intelligence gives you a detailed view of your competitors' Custom Product Pages. By analyzing these pages, you can uncover what’s working in the market and learn from your competitors’ strategies. This insight allows you to refine your own product pages and stay ahead in the competitive landscape. Learn more in this Help Center article.

​Benchmarks offer valuable insights into industry trends across various categories, storefronts, and ad placements. By comparing your campaign performance to these benchmarks, you can identify areas for improvement and adjust your strategies to stay competitive. This feature helps you stay on top of industry standards, offering a clear picture of where you can optimize for better results and more efficient growth. Want to know more about Benchmarks? Check out this article!
​
🆕 Great news! Our Benchmarks just got even better! You can now filter by category and compare performance metrics across 24 different categories. 🎯
​

✅ More Relevant Insights – Analyze industry-specific trends for TTR, CVR, CPT, CPA, and CPM.
✅ Better Performance Comparison – See how your ads stack up against competitors in your niche.
✅ Smarter Optimization – Identify opportunities for improvement with data tailored to your category.
​

Boost your campaign performance with Smart Suggestions, designed to automatically uncover new keyword opportunities and pinpoint negative keywords to enhance your targeting. Each recommendation is specifically tailored for your app and storefront, ensuring maximum relevance and impact. This intelligent approach helps optimize your keyword strategy, cut down on unnecessary spend, and drive better overall results—all without the need for manual setup or analysis. To explore how Smart Suggestions can elevate your campaigns, take a look at the full guide here.

With Change History, you can track all changes made to your campaigns, keywords, budgets, and more. This tool provides a detailed log of every modification, showing who made the change, when it happened, and whether it was done manually or by automated rules. Whether you're troubleshooting fluctuations in performance or reviewing past adjustments, Change History makes it easy to identify the cause of shifts in traffic, costs, or conversions. This feature is especially helpful when multiple users are managing the same account. Want to get a deeper understanding of how to use it? Refer to this article for detailed guidance.

The Help Center provides easy access to our support articles, guides, and FAQs. You can find detailed instructions for any feature or process, ensuring that you can get the most out of the platform. Whether you need help setting up integrations, optimizing campaigns, or troubleshooting, our comprehensive help resources are available to guide you every step of the way.

To view your account settings, hover over Settings.

This section is divided into five key areas:

The App Growth Ecosystem brings together a suite of solutions designed to support businesses at every stage of their journey. Learn how SplitMetrics can support your business’s long-term success and scale its performance.

​

Now that you're familiar with the key features in SplitMetrics Acquire, you're ready to start optimizing your Apple Ads campaigns and drive impressive results with ease.