Welcome to the Optimization Hub, your command center for tracking automation coverage, identifying new opportunities, and managing Goals and automation strategies in SplitMetrics Acquire! Whether you're already using automation or just getting started, the Optimization Hub gives you a unified view of your automation setup and helps you quickly spot where there’s room to grow.

You can access the Optimization Hub from the Navigation Menu:
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Navigation menu > Optimization Hub > Select Optimization Hub 👇

This central dashboard gives you a unified overview of all your automation features in one simple, intuitive place.

Automation in marketing can be incredibly powerful, but only when you can see what’s automated, track its impact, and manage it all in one place. That’s exactly what Optimization Hub delivers:

✅ One Central Command Center

View your automation tools and their performance in one place.

✅ Clear Automation Coverage

See how much of your account is covered by automation and where opportunities remain.

✅ Actionable Growth Opportunities

Use Potential metrics to identify campaigns, ad groups, and keywords where automation could be expanded.

✅ Faster Optimization

Jump directly to items that aren’t yet automated and take action, from optimizing bids and budgets to creating strategies and Automated Rules.

✅ Better Visibility

Understand how automation is used across your account and track automated activity.

✅ Centralized Goals Management

Define performance targets in one place and use them across supported automation tools to keep your optimization aligned with your goals.

This score gives you a snapshot of your automation coverage by analyzing the percentage of campaigns and keywords currently managed through automation. It helps you instantly assess how fully you're leveraging automation across your account 👇
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How it benefits you:

The higher your score, the more efficiently you’re using automation to streamline workflows, reduce manual work and the risk of oversight, and free up your team to focus on strategic tasks instead of repetitive ones.

This section shows the estimated financial value of the time saved through automation over the last 30 days. It includes:

How it benefits you:

Tracking time and cost savings shows exactly how automation reduces manual workload and cuts unnecessary spend. It highlights where automation is making an impact and justifies continued or expanded use based on real performance gains.

Prove the business impact of automation. Instantly see how automated campaigns contribute to key results over the past 30 days:

How it benefits you:

This section shows how automation contributes to business outcomes, helping you measure the results of your strategies and focus on what works best.

This section shows how much of your keyword bidding is automated and highlights opportunities to expand automation.

💡 Potential is your opportunity indicator: it helps you identify where there are additional keywords that could benefit from automated bid optimization.

Use Create strategy to set up a new bid optimization strategy or Go to strategies to manage existing ones. Select Show strategy opportunities to identify campaigns with additional potential for bid optimization.

​How it benefits you:

Track keywords with impressions and automated bid changes over the last 30 days to understand where automation is already improving performance — and where there's room to expand.

Maximize impact with AI budget management. This section shows how budget optimization strategies automate campaign budget allocation and pacing, based on active strategies from the last 30 days.

Use Create strategy to set up a new strategy or Go to strategies to manage existing ones. Select Show potential campaigns to identify campaigns that could benefit from automation.

​How it benefits you:

Use the Potential metric to identify additional opportunities for automated budget management and quickly focus on areas where automation can be expanded.

Drive growth with Keyword Expansion Strategies. This section helps you track how automated keyword discovery and deployment have scaled your Apple Ads campaigns over the last 30 days:

Click Create strategy to launch a new keyword expansion strategy instantly, or Go to strategies to manage existing ones. You can also quick-start by clicking the Show potential campaigns button.
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​How it benefits you:
​Keyword Expansion Strategies help you capture hidden growth opportunities while keeping your campaigns efficient and relevant. This is especially powerful in competitive verticals like mobile gaming, where keyword gaps can translate directly into lost installs.
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Want to know more about Keyword Expansion Strategies? Feel free to check out our dedicated article 📖

Track campaigns, keywords, and ad groups with active rules applied in the last 30 days. Coverage is limited to Search Results campaigns and includes keyword bid updates, keyword enables and pauses, ad group bid or CPA cap adjustments, and campaign budget changes.

Use Create Rule to set up a new rule or Go to Rules to manage existing ones. You can also check the potential for campaigns, keywords, and ad groups to identify further automation opportunities.

​How it benefits you:

These metrics help you understand how actively Automated Rules are being used across your campaigns, keywords, and ad groups, and where there may be additional opportunities to automate.

Launch automation in seconds with ready-made templates. Choose from the following categories:

Select a template and click Create rule to get started.

How it benefits you:

Templates save time on setup and help you apply automation to improve performance and scale your campaigns without needing expert knowledge.

Define your performance targets once and use them across supported automation tools. Goals let you set target metrics and values centrally, then apply them to campaigns that share the same objectives.

How it benefits you:

Avoid repetitive setup and keep your optimization aligned as targets change. Update a Goal in one place, and the changes are reflected in connected Bid Optimization Strategies and Automated Rules.

For more details, see 📖 Managing Goals in SplitMetrics Acquire.

With Optimization Hub, you don't just see what's already automated — you can also quickly identify where automation could go next and take action.
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Use the Optimization Hub to bring more clarity, control, and efficiency to your Apple Ads automation workflow. 🚀