Optimization hub

Welcome to the Optimization hub — your new command center for managing, tracking, and improving automation strategies in SplitMetrics Acquire! 🚀 Whether you're already using automated rules or just starting out, the Optimization Hub makes your automation setup easier to understand, navigate, and scale.

You can access the Optimization Hub from the Navigation Menu:
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Navigation menu > Optimization hub > Select "Optimization hub” 👇

This central dashboard gives you a unified overview of all your automation features in one simple, intuitive place.

Automation in marketing can be incredibly powerful — but only if you can easily see what’s automated, measure its impact, and control it from one place. That’s exactly what the Optimization Hub delivers:
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✅ One Central Command Center

All your automation features in one place — no more hunting through menus.

✅ Total Visibility

See exactly what’s automated, what impact it’s having, and where there’s room to grow.

✅ Smarter Optimization

Instead of simply accessing real-time data, you can now proceed to creating automation rules or Budget/Bid optimization strategies in one click, right from the Optimization hub dashboard.

This hub helps streamline your team’s workflow, increases trust in automation, and supports faster, smarter marketing decisions.

This score gives you a snapshot of your automation coverage by analyzing the percentage of campaigns and keywords currently managed through automation. It helps you instantly assess how fully you're leveraging automation across your account 👇
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​How it is useful for me:

The higher your score, the more you're streamlining your workflows — cutting down manual management, reducing the risk of oversight, and freeing your team to focus on strategic work instead of repetitive tasks.

This section tracks how much of your account’s total spend has been managed by automation over the last 30 days. It includes:
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Time Saved: Hours of manual effort eliminated.

​Money Saved: Estimated financial savings from an automated campaign management, shown in your chosen currency.

​Automated Changes: Total number of automated actions performed.
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How it is useful for me:

Tracking time and cost savings shows exactly how automation reduces manual workload and cuts unnecessary spend. It highlights where automation is making an impact and justifies continued or expanded use based on real performance gains.

Prove the business impact of automation. Instantly see how automated campaigns contribute to key results over the past 30 days:

​Installs: Total installs driven by automation.

Conversions: Conversions attributed to automation.

Revenue: Revenue influenced by automation.

How it is useful for me:

This section connects the dots between automation and real business outcomes, helping you prove the value of your strategies and optimize what works.

Scale performance with Bid optimization strategies. This section helps you track how your bidding process is automated by showing:

​% of keywords covered: a quick overview of your keywords by the Bid optimization strategies.
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​Under optimization: shows an amount of keywords currently under the Bid optimization strategies.

Potential: shows an amount of keywords which could be potentially covered by Bid optimization strategies.

Use the Create strategy button to launch a new bid strategy instantly, or Go to strategies to manage and refine existing ones. You can also quick-start by clicking the Show potential campaigns button.

​How it is useful for me:

Track keywords with impressions and automated bid changes over the last 30 days to understand where automation is already improving performance — and where there's room to expand.
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Maximize impact with AI budget management. This section shows how your campaign budgets are optimized through automation:

​​% of keywords covered: a quick overview of your keywords by the Budget optimization strategies.

​Under optimization: Number of keywords currently covered by Budget Optimization Strategies.

Potential: Number of keywords that could be automated but aren’t yet.
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Use Create strategy to launch a new strategy or Go to strategy to manage existing ones. You can also quick-start by clicking the Show potential campaigns button.

​How it is useful for me:

Track how automation improves budget pacing and allocation using active strategies from the last 30 days, helping you focus spend where it matters most.

Drive growth with Keyword Expansion strategies. This section helps you track how automated keyword discovery and deployment have scaled your Apple Ads campaigns over the last 30 days:

​% of keywords covered: A quick overview of your campaigns managed through Keyword Expansion strategies.

​Under optimization: Number of campaigns currently covered by Keyword Expansion strategies.

​Potential: Number of campaigns that could be automated but aren’t yet.
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Click Create strategy to launch a new keyword expansion strategy instantly, or Go to strategy to manage existing ones. You can also quick-start by clicking the Show potential campaigns button.
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​How it is useful for me:
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Keyword Expansion strategies help you capture hidden growth opportunities while keeping your campaigns efficient and relevant. This is especially powerful in competitive verticals like mobile gaming, where keyword gaps can translate directly into lost installs.
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Want to know more about Keyword Expansion strategies? Feel free to check on our dedicated article 📖
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See how rules are driving scale across your account. This section tracks automation coverage at every level:

​General coverage (%): Share of campaigns with rule-based automation.

Campaigns, Keywords, Ad Groups: For each, see what's already automated vs. what could be automated.
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From here, you can tap Create Rule to build a new one or Go to Rules to manage existing ones.

​How it is useful for me:

Measure how actively rules are applied across campaigns, keywords, and ad groups—excluding rules that only send alerts or apply labels. Data reflects rule-based activity over the last 30 days.

Launch automation in seconds using ready-made templates. Choose from the following categories:

​All – Full list of available automation rule templates.
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​Basic – Includes basic templates like impression boosters and budget exceed notifications.
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​Performance – Templates focused on keyword performance.
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​Discovery – Templates based on search term data.
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Just select a template and hit Create rule — no configuration needed.

​How it is useful for me:

Templates streamline your workflow and make it easy to apply automation that improves performance and supports scaling — no expert knowledge needed.

​App Selection: Use the dropdown in the top-right corner to switch between apps. Apps are ranked by spend for easy prioritization.

Automation Rule Scope: Only rules that apply actual changes are counted — notification or labeling rules are excluded.

Time Frame: All data (spend, changes, impact) reflects the last 30 days only, not including today.

Rule Visibility: Paused automation rules older than 30 days won’t appear in the dashboards.
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With the Optimization Hub, you don’t just manage automation — you master it. It’s designed to give you clarity, control, and confidence in your marketing strategy.