Ads Manager is a tool built to elevate your Apple Ads campaign management. With real-time multi-layered data, bulk actions for your routine tasks and customization, advanced filters, and cool features, Ads Manager helps streamline your workflow and simplify analysis to refine your bids and targeting strategies 💚 In this article, we'll meet Ads Manager’s standout features and discover practical steps to help you in your day-to-day work.

In the Ads Manager, you can access and analyze data on ten different levels.

🏎️ Jump quickly to any structural level, without having to navigate through intermediate steps, as in Apple Ads. ​Read more about Ads Manager structure

🔎 Isolate data with filters and drill down a level or more to see focused performance insights, like checking all keywords linked to specific campaigns' success or ads linked to certain ad groups only.

📊 Monitor ROI and market share in one unified view, with Apple Ads and post-install data in one place. Add Insights metrics to fuel you analysis of the market, your impression share, keyword popularity, organic positions, level of brand protection of competitors and filter by keyword type brand, generic or competitor.

🎨 Customize views and comparisons with dynamic charts, widgets, and tables that allow to analyze specific periods, levels, or even compare two distinct timeframes to gain deeper insights into performance trends.

Tailor your Ads Manager dashboard to fit your unique analysis needs, and save these views as presets for future convenience. Here’s how to make the most of your dashboard customization.

Streamline your view to focus on the metrics that matter most. Go to Columns > Edit Columns, select the essential metrics for the data level you’re working on, and click Apply. This lets you set specific metrics for each level of data individually. 📖 Read more

For example, create a custom metric to track Install-to-Purchase rates, helping you pinpoint high-efficiency keywords that drive certain user actions, so you can adjust your strategy accordingly. Use it later anywhere on the dashboards for analysis - from charts to data filtering or automation. 📖 Read more

Organize your campaigns, ad groups, ads and keywords with custom labels, categorizing by performance, brand relevance, or other criteria. For example, you may label new keywords, label campaigns by semantics etc - manually or with automation rules. Labels streamline performance monitoring and make it easier for you to build targeted automation for optimal control 📖 Read more

Use complex filtering conditions to isolate data. Locate specific performance patterns by combining system filters like top converters with campaign attributes, geo, and other settings, OR spot top-performing or low-performing keywords by adding metrics like TTR, Impressions, Spend, Share of Voice, and others. For example, you can identify keywords that are outperforming KPIs or those that require additional impressions to meet goals in specific storefronts or placements.

Click Save, give your view a name and quickly switch between your customized filter presets or column presets in the future. This feature allows you to create personalized views, such as brand campaigns at the campaign level, low-converting keywords for specific storefronts, or even leverage dashboards tailored for each colleague.

Ads Manager offers versatile tools for in-depth performance measurement through dynamic vizualization and comparison.

Adjust the timeframe of your analysis using the Date Picker. Quickly select one of the predefined date ranges or set your custom one to adjust data on the Ads Manager and easily track trends, seasonality, or campaign changes over time.

Enable the Comparison Mode in the date picker to directly assess changes in campaign performance between two distinct time periods. Hovering over the graph line will provide details from both time ranges, including numerical and percentage changes. This lets you compare data in table, charts, and summary widgets to identify trends, growth opportunities, and areas that need attention. 📖 Learn more

Key metrics are highlighted in the total summary widgets, helping you monitor overall campaign health for the selected date. They showcase what matters most, and you may adjust them individually for each level. With comparison mode enabled, you can additionally compare data in widgets for both specified periods.

Charts with metric-specific focus: Visualize specific metrics side-by-side, with the option to add or hide metrics on-the-go and checking annotations to see which changes made an impact. For instance, compare CPT vs Impressions to understand how changes in budgets or targeting influence your brand's visibility.

Granularity Settings: Select the granularity to compare performance changes over time for enhanced trend analysis and deeper insights into the performance shifts. 📖 More on hourly granularity

Detailed charts for single-object analysis: Need to focus on just one object? Click the chart icon next to its name to open a detailed chart, where you can analyze up to 8 metrics, adjust the date range, and set the desired granularity. Check annotations to see a source of historical changes - no more second guessing - track manual and automated bid changes with ease.

Cross-Object Comparison with detailed charts: Compare campaigns, ad groups, keywords, ads or product pages to understand relationships between. Choose the objects > go to Actions > click Compare.

Quickly create campaigns, ad groups or ads, as well as add keywords via the ➕ button from any level. Any changes you make on our platform will be seamlessly synced with Apple Ads right away.

You can adjust statuses, duplicate your structure in bulk to another campaign group, copy ads or keywords to another campaign in a couple of clicks. For instance, to quickly deploy new ads or test variations without redundant setup steps. OR Add multiple ads with CPP to the selected ad groups in bulk through Actions (instead of ➕).

Use Actions menu on the Keywords level to create single-keyword ad groups or add cross-group negatives 30 times faster 📖 Learn how

You can review and bulk-change Ad Groups settings in bulk with the Quick Edit menu, refining your targeting in a blink of an eye. Also, use it to optimize placements like Search Tab, Today Tab, and Product Pages by adjusting CPT bids in corresponding ad groups—boosting default bids to drive traffic or lowering them to control costs.

Check and optimize your spend effortlessly with Ads Manager, ensuring you stay on track with campaign goals. Use charts in SplitMetrics Acquire to compare spend across up to 10 campaigns, monitor spend and increase daily budget for top-performing campaigns.

Add the daily budget usage metric to the dashboards to highlight campaigns performing below or above budget expectations. For instance, spot campaigns close to reaching their daily limit and increase the budget, or identify under-spending campaigns and bid up to boost exposure. 📖 Learn more

On charts, compare daily spend against budget limits, and use hourly granularity to spot when the daily budget nears exhaustion and you begin losing impressions. Filter by specific campaigns and add metrics like Daily Budget, Spend, Impressions, Taps, Installs, and Install Rate (Click-Through). This will help identify how budget constraints impact performance and make timely adjustments for consistent performance throughout the day.

Hover over any keyword to access the Bid Simulator and instantly forecast how CPT bid changes could impact key metrics like CPA, spend, and conversions - before committing any budget. Predict performance for each bid with unparalleled precision, and quickly adjust bids directly from Bid Simulator for efficiency and growth with actionable insights at your fingertips. 📖 Learn more

Quickly reallocate budgets directly from the campaign level without leaving the analytic dashboard. Notice keywords exceeding KPIs or struggling to gain traction? Adjust bids in bulk via the Quick Edit menu to maximize their potential.

Easily create email notifications to monitor when campaigns are nearing their daily budget directly from the Ads Manager. Select the campaign (s) > click Rules > Create rule for campaigns, set the action to Set notification only, and use the condition:

Simplify setup by using our rule templates to keep in the picture when campaigns exceed your daily budget.

Quickly jump to the Change History directly from any object on the Ads Manager. Hover over the object, click the Change History icon, and you’ll be taken to the Change History page. Select a date range to track adjustments specific to the object. For instance, you can monitor budget changes on a keyword level and review the source of each modification.

The Active Rules column provides a centralized view of all rules targeting keywords, ad groups, campaigns, or search terms across corresponding dashboards. Use this column to edit rule settings, change rule status, or access Rule Logs and Change History directly from the Ads Manager, streamlining your automation management 📖 Read more

Ready to supercharge your user acquisition strategy? Explore Ads Manager’s powerful features and watch your campaigns hit new performance milestones. From simplified navigation to data-rich insights and automation, every feature is designed to help you make smarter, faster decisions for sustained growth 🍎