The date picker lets you conveniently analyze your data for any period or compare performance over time. You can:
✅ Easily select date ranges from the available presets or set custom ranges manually.
✅ Always see the total amount of days selected.
✅ Use the Compare toggle to compare data between two different periods.
✅ Effortlessly clear the selection by clicking the Reset button.
Let's take a closer look at how you can compare data between two different periods using the date picker! 📆
To compare date ranges, follow these steps:
Step 1. Turn on the toggle to activate the comparison mode.
Step 2. Select Your Comparison Range from the following options:
Previous period (default): the system automatically picks a compare period with the same number of days as the base period, ending the day before the base period starts.
Previous year: compare data from the same date and month in the previous year.
Custom range: Use the calendar or manually enter specific dates.
📝 Note: The base and comparison periods can overlap.
Step 3. Click Apply.
Step 4. To exit the comparison mode, open the date picker and switch off the toggle.
Once you've set your preferred time ranges using the date picker, the Total Summary, Charts and Table views will update automatically to fit your selections. Hovering over the delta value or graph line allows you to examine results from both time ranges, including numerical and percentage changes.
❗Note: The Table view will only show data for the base period.
Comparison mode on total summary
Total Summary displays the totals for the specified base period for the level you're at. Hovering over the delta value allows you to view results not only for the chosen base date range but also for the chosen date range. In the tooltip, you'll also find numerical and percentage changes, aiding in comparing the performance between two timeframes.
Comparison mode on charts
When Comparison Mode is activated, solid lines represent the base period, while the dotted lines represent the comparison period. Hovering over the graph line will provide details from both time ranges, including numerical and percentage changes.
Comparison mode in a table
You can also compare data for two time periods directly in the Ads Manager's table view using the Comparison Mode in the date picker. No more manual checks—just clear, side-by-side insights in seconds.
🔎 Why you'll love it:
✅ Save time – Compare the entire table at once for a more representative analysis.
✅ Comprehensive insights – Evaluate the effectiveness of different campaign components in a single, streamlined view.
✅ Smarter decisions – Quickly spot underperforming elements and optimize or reallocate resources efficiently.
📍 Where to find it?
Simply open the date picker in any Ads Manager's dashboard, enable Comparison Mode, and select two periods to compare. Hover over the cell to get more insights 👇
💡 Pro Tip: Use this feature to track trends, seasonality, and campaign performance over time.
Use this feature to track trends, seasonality, and campaign performance over time.