Optimize your Apple Ads campaigns like never before with the new AI-powered Bid Simulator in SplitMetrics Acquire. This tool allows you to forecast keyword performance based on different Cost-Per-Tap (CPT) bids, helping you make data-driven decisions and maximize your ad spend efficiency.
With the AI Bid Simulator you have access to:
✅ AI-Driven Predictions: Simulates performance outcomes by analyzing historical data and predicting the impact of different CPT bids on CPA, conversions, and spend.
✅ Multiple Scenario Forecasting: Run various simulations to find the optimal CPT bid for maximizing performance and controlling costs.
✅ Real-Time Insights: Get daily updates and projections to stay on top of the competitive landscape.
The AI Bid Simulator analyzes a wealth of data, giving you insights on how adjusting bids will impact key metrics such as conversions, spend, and CPA. It will help you with:
➡️ Informed Decision-Making: Stop guessing how your CPT bids will impact keyword performance. Use the AI Bid Simulator for full transparency and accurate forecasts.
➡️ Performance Boost: By identifying the most cost-effective bids, you can drive better results for your campaigns.
Let's help you access all those benefits for your account and give the AI Bid Simulator a try 🚀
❗To access the AI Bid Simulator, you need sufficient MMP historical data, spanning at least a few weeks.
Step 1: Access the AI Bid Simulator
1. Log in to your SplitMetrics Acquire dashboard.
2. Navigate to the Keywords section.
3. Select a specific keyword for which you want to simulate bid performance.
4. Click on the active AI Bid Simulator icon located next to the keyword's CPT bid.
💡 You can easily access Bid Simulator from the Keywords Dashboard.
Step 2: Analyze Predicted Performance
The AI Bid Simulator provides predictions for conversion volume and cost per conversion, for example, Subscription Volume and Cost per Subscription. Analyze the simulated results for each key metric to gain insights from our Condition-based Optimization metrics:
1. Estimated Cost per Subscription – Understand the average cost you're likely to incur for each conversion in the "Subscription" category for a day. By analyzing this, you can better allocate your budget.
2. Estimated Subscription – Gain insights into how many subscriptions you could potentially achieve daily for this keyword. Use this data to forecast performance and optimize your keyword strategies for higher conversions.
3. Estimated Spend – Assess how much you’re expected to spend on this keyword in a day based on historical data.
💥 The AI Bid Simulator is now available for non-strategy keywords! Create an AI Bid Optimization strategy to unlock the full potential of your keywords with our Estimated Spend predictions. Easily see how changes to your CPT bid will impact your Spend, Conversions Volume, and CPA, helping you make informed decisions on the best bid to set.
Step 3. Apply Your Optimal Bid
Finally, select the CPT bid value that best aligns with your goals, then hit the Apply Bid button to set it. That’s all there is to it! You’re now set to drive optimal results with the bid tailored to your desired performance ✨
Step 4. Set up an AI Bid Optimization Strategy to handle all the work for you!
No active bid strategy yet, but have keywords perfect for an AI Strategy? Easily set one up now by clicking the Create Bid Optimization option here! With an AI Strategy, you save time by letting our powerful AI model automatically monitor and adjust your bids for you. Please feel free to check on this helpful article to learn more about AI Strategies - 📖Learn more
❗AI Bid Simulator will become available once your campaigns have accumulated a few weeks of stable and consistent performance. Keywords should gather enough in-app events data for the last few weeks to become eligible.
What does my keyword need to become eligible?
Please be informed that the keyword needs > 26.145 USD spend and 8 in-app events in one in-app events category (any) daily for at least 1 week. Both of these conditions should be met on a daily basis for one keyword for at least 7 days in a row for the keyword to become eligible.
Why is AI Bid Simulator not available for my keywords?
For AI Bid Simulator to become available for keywords, it would need to gather a few weeks of stable and consistent in-app event performance. So, if you have just connected your Mobile Measurement Partner, only after our platform receives enough in-app event data from the MMP, the AI Bid Simulator will become available.
I checked the forecast calculated by the algorithm, and the estimated number of conversions/events doesn’t change when we increase the bid. Does this mean the current bid is optimal, and we shouldn’t raise it?
In this case, the algorithm predicts that the number of events won’t increase because the impression share for these keywords is already very high (90-100%). This suggests that raising the CPT bid further is unlikely to drive additional events, as the keywords may have already reached their market capacity.
📖 Run Multiple Scenarios: Don’t settle for the first simulation. Test several CPT bids to identify the sweet spot where you get the most conversions for the least cost.
📖 Look for Cost-Effective Opportunities: The AI Bid Simulator highlights chances to achieve more actions at a lower price, helping you optimize for cost-efficiency.
📖 Review Data Daily: The ad landscape changes quickly. Use the AI Bid Simulator’s daily insights to stay informed and adjust your strategy based on the latest data.
The AI Bid Simulator is a powerful AI-driven tool that simulates multiple scenarios of CPT bid changes and predicts impacts on key metrics (spend, conversion volume, and Cost per Action. Whether you're scaling or fine-tuning your bid strategy, the AI Bid Simulator is designed to give you a competitive edge. Start using the AI Bid Simulator today to enhance your keyword strategies with data-driven insights!