Optimize your Apple Ads campaigns with the AI-powered Bid Simulator in SplitMetrics Acquire. The Bid Simulator helps you forecast how different Cost-Per-Tap (CPT) bids may affect your keyword performance before applying changes to your campaigns.
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In addition to CPA, Bid Simulator now supports Cost Per Install (CPI), Impression Share (IS), and Return on Ad Spend (ROAS), helping you forecast the impact of bid changes based on the metric that matters most to your optimization strategy.

With the AI Bid Simulator you have access to:

✅ AI-Driven Predictions: Simulates the impact of different CPT bids using historical performance data and predicts how bid changes may affect:

✅ Multiple Scenario Forecasting: Compare several CPT bid scenarios before making changes and choose the bid that best supports your campaign goals.
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✅ Real-Time Insights: Get daily updates and projections to stay on top of the competitive landscape.
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The AI Bid Simulator analyzes a wealth of data, giving you insights on how adjusting bids will impact key metrics such as conversions, spend, CPA, CPI, Impression share and ROAS. It will help you with:
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➡️ Informed Decision-Making: Stop guessing how your CPT bids will impact keyword performance. Use the AI Bid Simulator for full transparency and accurate forecasts.

➡️ Performance Boost: By identifying the most cost-effective bids, you can drive better results for your campaigns.

Let's help you access all those benefits for your account and give the AI Bid Simulator a try 🚀
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​Which optimization metrics are supported?
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Depending on your optimization strategy, the AI Bid Simulator can forecast different outcomes before you apply a bid change.
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Forecast the expected conversion volume, spend, and cost per acquisition.
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Forecast how changes to your CPT bid may affect:

Because installs are the highest-volume event type in Apple Ads, CPI simulations are available for a significantly larger number of keywords.
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Estimate how much additional visibility a higher bid may generate and understand the potential cost of increasing your impression share.

This is especially useful for branded and competitive keyword strategies.
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Forecast how bid changes may affect your expected return on ad spend before making changes to your live campaigns.

This helps identify potential growth opportunities while protecting campaign efficiency.

❗To access the AI Bid Simulator, you need sufficient MMP historical data, spanning at least a few weeks.

1. Log in to your SplitMetrics Acquire dashboard.
2. Navigate to the Keywords section.

3. Select a specific keyword for which you want to simulate bid performance.

4. Click on the active AI Bid Simulator icon located next to the keyword's CPT bid.

The AI Bid Simulator provides predictions for conversion volume and cost per conversion, for example, Subscription Volume and Cost per Subscription. Analyze the simulated results for each key metric to gain insights from our Condition-based Optimization metrics:

​1. Estimated Cost per Subscription – Understand the average cost you're likely to incur for each conversion in the "Subscription" category for a day. By analyzing this, you can better allocate your budget.

​2. Estimated Subscription – Gain insights into how many subscriptions you could potentially achieve daily for this keyword. Use this data to forecast performance and optimize your keyword strategies for higher conversions.
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​3. Estimated Spend – Assess how much you’re expected to spend on this keyword in a day based on historical data.
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Depending on the optimization metric selected for your keyword, the AI Bid Simulator provides forecasts for the most relevant performance metrics.

For example, you may see predictions for:

Use these forecasts to compare different CPT bids and understand how each scenario may impact your campaign performance before applying any changes.
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💥 The AI Bid Simulator is now available for non-strategy keywords! Create an AI Bid Optimization strategy to unlock the full potential of your keywords with our Estimated Spend predictions. Easily see how changes to your CPT bid will impact your Spend, Conversions Volume, and CPA, helping you make informed decisions on the best bid to set.

Finally, select the CPT bid value that best aligns with your goals, then hit the Apply Bid button to set it. That’s all there is to it! You’re now set to drive optimal results with the bid tailored to your desired performance ✨
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No active bid strategy yet, but have keywords perfect for an AI Strategy? Easily set one up now by clicking the Create Bid Optimization option here! With an AI Strategy, you save time by letting our powerful AI model automatically monitor and adjust your bids for you. Please feel free to check on this helpful article to learn more about AI Strategies - 📖Learn more

What does my keyword need to become eligible?
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Keyword eligibility depends on both conversion volume and spend. For a keyword to become eligible, it must meet both of the following requirements:

Conversion events are evaluated separately by conversion category. Events from different conversion categories are not combined to meet the eligibility requirement.

Why is AI Bid Simulator not available for my keywords?

The AI Bid Simulator requires:

If you've recently connected your Mobile Measurement Partner or your keyword doesn't yet have enough historical data, the Bid Simulator may not be available until enough data has been collected.

I checked the forecast calculated by the algorithm, and the estimated number of conversions/events doesn’t change when we increase the bid. Does this mean the current bid is optimal, and we shouldn’t raise it?

In this case, the algorithm predicts that the number of events won’t increase because the impression share for these keywords is already very high (90-100%). This suggests that raising the CPT bid further is unlikely to drive additional events, as the keywords may have already reached their market capacity.
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​Which optimization metrics are supported?
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The AI Bid Simulator currently supports forecasting for:

The available forecast depends on the optimization metric configured for the keyword.
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​How often are forecasts updated?
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Forecasts are refreshed daily to reflect current Apple Ads auction conditions.

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📖 Run Multiple Scenarios: Don’t settle for the first simulation. Test several CPT bids to identify the sweet spot where you get the most conversions for the least cost.
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📖 Look for Cost-Effective Opportunities: The AI Bid Simulator highlights chances to achieve more actions at a lower price, helping you optimize for cost-efficiency.

​📖 Review Data Daily: The ad landscape changes quickly. Use the AI Bid Simulator’s daily insights to stay informed and adjust your strategy based on the latest data.
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📖 Choose the forecast that matches your optimization goal.

Whether you're optimizing for CPA, CPI, Impression Share, or ROAS, review the forecast for the metric most relevant to your campaign objectives before applying a new CPT bid.

The AI Bid Simulator models multiple CPT bid scenarios and predicts their impact on key performance metrics, including CPA, CPI, Impression Share, ROAS, spend, and conversion or install volume. By simulating bid changes before applying them, you can make more confident, data-driven optimization decisions and reduce the guesswork involved in bid management. Whether you're scaling or fine-tuning your bid strategy, the AI Bid Simulator is designed to give you a competitive edge. Start using the AI Bid Simulator today to enhance your keyword strategies with data-driven insights!