When creating your campaign, you specify a daily budget to show how much money you want to spend per day on average for the duration of one month.
💰 Apple Ads algorithms distribute the budget evenly throughout the month. The amount you spend throughout the month will not exceed your daily budget multiplied by the average number of days, which is calculated as 30.4 days in a calendar month. If there is a chance of extra downloads, you may spend more than your daily budget during the day.
Your campaign will continue to spend every month based on your daily budget amount, unless you pause it, remove it, or set an end date. If you set an end date, you won’t spend more than the total number of days in the campaign times your daily budget.
Calculating your monthly budget
If, for example, you were to set a daily budget of $100.00, your total spend over the course of a month would be no more than $3040.00.
Let’s say you want to increase your daily budget to $200.00 midway through September, leaving 15 additional spend days out of 30 in that month. Your spend calculation for the remaining days would be: 30.4 x (15/30) x 200 = $3,040.00.
👀 It’s also important to keep in mind that if you increase your budget, the adjustment will take effect the same day. But if you decrease it, the adjustment can only take effect beginning the next day.
Setting your Daily Budget in SplitMetrics Aсquire
1. The quickest way to change the daily budget is directly from the campaign dashboard by clicking on the value in the campaign grid.
If you have entered an incorrect value, we'll let you know in the pop-up warning.
2. Make changes from the Campaigns dashboard. Select the checkbox next to your campaign(s), click Actions > Edit selected campaign.
Alternatively, you can open the campaign and click Edit Campaign next to its name.
Enter the new amount in the field and click Save Changes.
3. Run an automated rule to change the Daily Budget. Go to the dashboard on the Campaigns level, tick a campaign (or campaigns), click Rules -> Campaigns, and select the conditions for the rule.
Analyzing and tracking changes to your Daily Budget
Now you can see the daily budget alongside other metrics on the detailed charts to understand who, how, and when changed it and how it affected the volume of impressions, installs, and post-install metrics.
➡️ Analyze the Daily Budget metric on the chart. Go to the Campaign level, hover over the campaign you want to analyze, and click the Chart icon 📊
On the detailed chart click the Plus icon, and under Settings add the Daily Budget metric to the chart. Choose the time frame and granularity (Daily, Weekly, Hourly). Add other metrics by clicking the Plus icon to monitor how changes in the Daily Budget influence the performance.
➡️ Add Change History Annotations. Click Chart Settings > Show annotations. To see the annotation, hover over the annotation marker and click it. They are shown as ‘indicators’ on the chart.
Annotations show who changed the Daily Budget, how, and when. Upon clicking the Pencil icon, you land on the Change History page. Learn how to track bidding changes in Change History here 🙌
➡️ Compare several campaigns by selecting them on the dashboard. Tick campaigns, click Actions > Compare selected campaigns.
Select the metric, date range, and granularity (daily, weekly). Two display options are available: Line chart and Bar chart.
Monitoring your spending with the Usage & Recommendation metric
To quickly identify campaigns that are either underspending or consistently reaching their Daily Budget limit, add the Usage & Recommendation metric to your Campaigns dashboard in the Ads Manager 📖 How do I add columns?
💡 Usage & Recommendation column displays today's Daily Budget usage and AI-based suggestions to optimize performance within your Strategy's Monthly Budget Cap and Target KPI.
* Note: Lifetime budget and campaign status are not considered.
Tracking Daily Budget usage allows you to make timely adjustments—such as increasing CPT bids, adding keywords, removing CPA caps, or reallocating budget—to optimize campaign performance and meet your KPIs. Plus, you have AI-powered budget reallocation recommendations at hand for even smarter optimization and strategy refinement ⚡️
To analyze you daily budget usage & explore recommendations, hover over the small pie chart. Click the Details button to discover your budget allocation with tailored recommendations, and click View Spend & Budget trends to investigate your spending and budget on the detailed charts.
Campaigns that are managed by AI bid optimization strategy with Budget Pacing get extra insights.
When Budget Pacing with automatic adjustments is enabled, the strategy will adjust the budget automatically, if needed to meet your goal 📖 Learn more.
If disabled, you may quickly review and Apply the recommended changes to the daily budget yourself 👇
That's it! Now you can confidently manage your campaigns by keeping a close eye on your budget usage.