To start, click the plus sign ➕ > Create campaign on any dashboard. The Create Campaign page will appear.
💡 Tip. Want to launch multiple campaigns—Brand, Competitor, Generic, and Discovery—quickly and easily? With Campaigns Maker, you can set them up in just a few clicks. Learn more about how it works here 📚
Campaign Settings
1. Select an app to promote. Start typing the name of your app, and the automatic input will show the list of your apps. Click the one you would like to promote.
2. Select the necessary ad account.
❗Rememer, ad account in SplitMetrics Acquire = campaign group in Apple Ads.
3. Specify ad placement:
Search Results: Promotes your app at the top of results when users search for relevant apps in the App Store.
Search Tab: Promotes your app at the top of the suggested apps list when users visit the Search tab in the App Store.
Today Tab: Your way to the front page of the App Store.
Product Pages: Shows your ad at the top of You Might Also Like list for users who have scrolled down relevant product pages.
Learn more about Apple Ads ad placements 🔗 here.
Campaign Type
4. 🆕 Select your campaign type: Brand, Competitor, Discovery, Generic, or Custom.
The selected type will appear in the new Campaign Type column in Ads Manager, allowing you to easily organize, filter and sort your campaigns by type for precise optimization and streamlined analysis.
❗ Note: Some older campaigns may not have the campaign type specified. For those, you can quickly set it directly from the Ads Manager's Campaign Type column. Just click the +Add Type button, select the type and hit Apply.
Storefront
5. Set your campaign storefront.
Use the search bar to quickly find and select the storefronts for promotion. 🔗Learn more about managing storefronts
Budget and Invoicing
6. Specify your campaign name, and daily budget. 🔗 Learn more about managing expences with daily budget
❗ Note. Daily Budget automatically adjusts to the campaign's performance, so it can exceed the chosen amount on good performing days but won't exceed the monthly spend, which is calculated as Daily Budget times 30.4 days
7. If you're using the Line of Credit option in your Apple Ads account, you'll have and additional setting letting you specify your invoicing option for the newly created campaign, from Budget order or Standard invoice. 🔗 Learn more about this setting here.
Once you specify all the settings, hit the Create campaign button, and the campaign will be successfully created 🚀
Are you interested in easily creating single-keyword ad groups effortlessly? Take a look at our 📖 step-by-step guide about and discover how you can leverage your marketing approach with in-bulk SKAG creation in SplitMetrics Acquire.
To create an ad group, click the plus sign on any dashboard > Create ad group.
Ad Group Settings
1. Select your app.
2. Select the App and Campaign where the new ad group will be placed.
3. Enter the name of the new ad group. Remember that an ad group is the target group within your campaign. Name it respectively.
4. Enter the default max bid value.
💡 Default max bid is the maximum amount of money you are willing to pay per tap on your ad. It applies to the keywords you add to a certain ad group. If there is no specified bid for a particular keyword in the group, the system will use the default maximum bid.
To calculate the default max bid, define the worth of one average customer. Figure out how much you can afford to spend to acquire this customer. Consider the average conversion rate (the percent of people who download the app from the number of people who tapped on the ad).
5. Define the CPA Cap (if you already know it).
Search Match
Search match uses multiple resources to automatically match your ad to the relevant searches in the App Store, including the metadata from your App Store listing, information about similar apps of your genre, and other search data.
💡 Tip. Keeping this in mind helps you optimize your metadata and images. Search Ads prioritizes relevance when determining which ad to show; hence, it is crucial to work on the app name, images, description, and keywords to ensure they are highly relevant and appealing to your audience.
Toggle Search match on if this is a Discovery campaign. Read more about the correct structure of your account here to make sure you’re making the most of your campaigns and ad groups.
Audience
Select Device, Customer Type, Gender, Age Range, Location, and Ad Scheduling in the Audience section.
1. Select device. You can show your ads to users on any device or specify iPhone or iPad. We recommend having separate groups for devices as the performance will be different for them.
2. Define customer type, gender, and age range of your audience. Mind that different storefronts have a different minimum age allowed to show the ads.
For ads with specified audience criteria to run, audiences must have more than 5000 customers. If the audience minimum isn’t yet reached, you’ll see your ad group on hold and a message informing you that the audience is below the threshold or a tooltip Pending audience verification. Once the minimum audience size is attained, your ad group will automatically start running.
Make sure to link the Apple Ads campaign group to App Store Connect. Without linking to an App Store Connect account, promoting an app with Apple Ads will not be possible and your ad group will display a Sync error status.
3. Choose location. Location is an optional feature that limits your ad impressions to searches on devices located in specified geographic areas. You can use this option if your app serves certain states or cities.
4. Set up ads scheduling (similar to Apple Ads). Specify the start date and time, end time (if necessary), and dayparting if you need a specific schedule for your ads.
5. Click Create Ad Group.
To save your time creating multiple campaigns, you can duplicate campaigns and ad groups.
💡 Tip. You can effortlessly track when your campaigns and ad groups were created and conveniently sort the data by including the Date Created column in the table.
