The App Store Ads offers a wide range of countries and regions available for promotion and global growth. This doesn’t only mean wider coverage and more options. It also calls for smarter management approaches to Apple Ads 🚀
With SplitMetrics Acquire, you can create campaigns with multiple countries and regions, make storefront edits to existing campaigns, duplicate campaigns to different regions, create rules, and filter data based on storefront parameter.
Multi-storefront campaigns
You can create campaigns with multiple storefronts from your SplitMetrics Acquire account.
You can:
🌎 Choose the necessary storefronts manually (the list is sorted by regions).
🌎 Find the necessary storefront quickly with a built-in search.
🌎 Quickly Clear all previously selected Apple Ads storefronts.
🌎 Select or clear all countries from a certain region (the system takes into consideration a store name search query if you type it).
🌎 See all Apple Ads storefronts available in a region (the system takes into consideration a store name search query if you type it).
❗ Keep in mind: Multi-storefront campaigns don’t support location refinements. To access location targeting, keep your campaign set to a single Apple Ads storefront.
Editing storefronts in the existing campaigns
You can edit storefront settings of the existing campaigns. Thus, you are able to not only replace one Apple Ads storefront with another, but also to turn your single storefront campaigns into multi-storefront ones.
1. Select the necessary campaign.
2. Click Edit Campaign.
3. Navigate to Storefronts section, make changes and click the Save changes button.
❗ Note that if you decide to change a campaign storefront, all location targeting settings of its ad groups will be deleted. This rule is applied to both single- and multi-storefront App Store Ads campaigns.
The ability to duplicate campaigns to multiple storefronts
You can easily duplicate your campaigns to a few Apple Ads storefronts sets at once. It means you can create a few App Store Ads campaigns with different storefront settings in one sitting.
For example, with a few clicks, you can duplicate your most successful campaign settings to:
Campaign for the United States and Canada
Campaign for Austria, Germany, and Denmark
Campaign for Israel, Lebanon, Oman, Qatar, Saudi Arabia, and the United Arab Emirates
Campaign for the United Kingdom
Filtering data by storefronts
Filters for Apple Ads Optimization available in SplitMetrics Acquire are complemented by the storefronts parameter. This Storefront filter is available on all dashboards covering all Apple Ads levels.
SplitMetrics Acquire users have access to the following filtering options:
Storefront contains any [the list of necessary Apple Ads storefronts] – this filter will help you see all objects (for example, campaigns) that contain at least one storefront you pointed out.
Storefront contains all [the list of necessary Apple Ads storefronts] – using this filtering operator you can show only those entries that have specific storefronts. For example, show all entries that have only US and UK storefronts.
Storefront excludes all [the list of necessary Apple Ads storefronts] – this filter will clear your dashboard from all objects that contain all storefront(s) you pointed out.
Storefront exclude any [the list of necessary Apple Ads storefronts] – using this filtering operator you can exclude all entries that have at least one of the specified storefronts. For example, show all entries that don’t have the US storefront.
Let’s consider an example.
Imagine, there are 4 Apple Ads campaigns on your dashboard:
Campaign А for US, UK, СA
Campaign B for US, CA
Campaign C for CA
Campaign D for the UK
If you use a filter – Storefront contains any US, CA, the dashboard will display campaigns A, B, and С.
If you use a filter – Storefront excludes all US, CA, the dashboard will display only campaigns C and D.
Automated rules containing ‘Storefront’ parameter
In SplitMetrics Acquire, you can create automated rules using the ‘storefront’ parameter. The conditions of the automated rules are based on the above-mentioned principles of filters (using contain any/exclude all specifications).
All in all, the automated rules is an amazing time-saving feature. SplitMetrics Acquire can automatically change bids, adjust settings, and pause underperforming keywords to optimize your Apple Ads performance.
Sorting of the storefront column
You can sort the data in the Storefront column. The principle is that all single-storefront campaigns are listed in alphabetical order. What concerns campaigns with multiple Apple Ads storefronts, they are sorted by the campaigns' number and shown at the bottom of the list (in case of a-z sort direction).
