To get started with SplitMetrics Acquire, follow these simple steps:
Step 1️⃣ Connect your Apple Ads campaign groups to SplitMetrics Acquire.
❗Note that SplitMetrics Acquire doesn’t work with Apple Ads Basic. Apple Ads Advanced is required
Step 2️⃣ (Optional): create your first campaign if you haven’t got any campaigns in your Apple Ads campaign group yet. This will allow you to see your application on the platform and proceed with the steps below.
Step 3️⃣: Integrate your Mobile Measurement Partner for full-funnel tracking. Our Help Center guides can assist you with this setup.
Step 4️⃣ : Set up custom conversions for the in-app events included in the MMP integration, to be able to track them on the dashboards.
❗Note that Starter Plan is limited to 2 in-app events per app, thus when setting up MMP integration and creating conversions make sure to include only the events you intend to track, instead of sending all events.
Step 5️⃣ : Activate preset rules in the ⚙️Automation tab for enhanced efficiency.
There’s one to help you gradually boost impressions by adjusting bids for your active keywords, and another to keep your spending in check by monitoring daily budgets and sending alerts if you’re about to go over.
For a detailed walkthrough, check out our 🔗 Quickstart setup of an account checklist which includes helpful links and additional details to help you with each step.