SplitMetrics Acquire provides status information in terms of synchronization with Apple Ads.
💡Tip. To see the synchronization status of all ad accounts, click Settings > Ad Accounts.
Sync in progress
After the connection of a Campaign group to SplitMetrics Acquire has been completed, you may observe the 🔘 Sync in progress status in the Infobox on the Apps level.
Sync in progress is displayed during the initial synchronization between Apple Ads and SplitMetrics Acquire. Sync in progress means the account structure data from Apple Ads for the given Ad account is waiting to be synced, and it will take some time to be completed.
❗The initial sync process can take from 4-5 hours up to a day. The amount of your Apple Ads data will affect the timing.
Last sync
Once the new ad account has been synchronized, the status will change to Last sync: "date-time."
You can always determine when the last account statistics sync with Apple was performed from the Last sync status.
How often is the statistics sync performed?
The statistics from the Apple Ads and MMP accounts are updated every 2-3 hours depending on the data volume our system is processing for your account.
❗Mind the above timing when creating and managing your automated rules 🔗
Preventing discrepancies
To ensure there are no discrepancies between Apple Ads, MMP, and our platform, we recommend comparing yesterday's or earlier periods' statistics 📈
When dealing with discrepancies between SplitMetrics Acquire and MMP dashboards, consider the following:
➡️ Time zones in Apple Ads and your MMP should match the SplitMetrics Acquire time zone 🔗
Note: You can change the time zone only in your MMP settings.
➡️ The data for the same period on the SplitMetrics Acquire and MMP dashboards may differ because we attribute all installs and conversions to the time of the tap on the ads, while attribution partners attribute all data to the time of install. In other words, MMP sends an event to us, we check the time of the tap and place this event according to the time of the tap. You can easily check this in the raw data reports 🔗
To learn more about discrepancies, read here 🔗