Monitoring organic search rankings is essential while analyzing the overall performance of your ads in the search results.
Organic rank has become a part of making Apple Ads decisions, as the organic search results insights can provide UA managers with a 360-degree view of their app visibility and user acquisition results.
✅ Using Organic Rank in Automation will let you stay aware of any changes, for example, when the Organic Rank of the strategic keywords decreases.
✅ Tracking organic ranking can help you enhance your bidding strategies.
Let's see how adding this metric to your automated rules can facilitate your workflow and how to best use it when considering bids strategies👇
Using Organic Rank for Alerting
To ensure that your app visibility is at the maximum, add the Organic Rank (current) condition to the automated rule for your top-performing or brand keywords. Select the Send email notification action and stay alerted once the organic rank position drops.
Using Organic Rank for Bidding Strategies
You may want to test one of the bidding approaches based on the Organic Rank value: decrease the bid if the Organic Rank is 1 (given that the app will still be shown in the search results) and increase the bid if the Organic Rank is lower than 2.
❗ Such an approach should be applied carefully because Apple Ads–ASO correlation isn't always straightforward and, in some cases, can lead competitors to intercept positions for good keywords. That is why it's much more sensible to apply this approach to individual keywords based on the SOV and organic rank analysis, which you can do with the help of our detailed keyword charts, filters, and sorting.
For example, filter out the keywords with Organic Rank = 1, evaluate all the risks, and try to buy less traffic for these keywords. In a while, you'll be able to check how this strategy has affected overall efficiency.
Check out more about how you can increase the potential for your apps' growth and performance improvement with Organic Rank here.