These features further increased the potential for your apps' growth and performance improvement.
The Organic Ranking and Organic Results insights by SplitMetrics Acquire provide a holistic approach to optimization and app growth with an all-in-one dashboard showcasing ASO and Apple Ads Insights. Therefore, you can:
✅ Watch your market position both in paid traffic (SOV) and organic traffic (Organic Rank) in a single place for better strategies.
✅ Track the number of apps displayed in the Organic Results for a keyword to understand the level of competition and make more informed decisions.
✅ Streamline your keyword optimization and analysis by keeping all the essential metrics and insights in one place.
To properly evaluate your efforts in Apple Ads, you should analyze how paid traffic brings you goal events and revenue and how paid traffic impacts organic search results ranking, which is also an important traffic source.
The more paid ads are shown and installs are initiated—the bigger the relevant traffic you get—the higher the conversion rate. As a result, the position in the organic search results will get higher as well. This way, Organic Rank allows you to find new room for growth by achieving more goals from organic while staying within the target budget.
💡 Pro Tips:
You can also filter well-performing keywords by CPA/ROAS < target CPA/ROAS and check their position in the organics. If it goes beyond the top 5 or 10, consider spending more on them and raising SOV to get higher in the organic search results.
Even if your app ranks #1, you have an impressive number of organic installs and a strong brand, competitors still might lure part of your audience away. Thus, it is still valuable to protect your brand, with Apple Ads even if your app ranks high organically.
Including Organic Rank in the detailed charts and reports will help you monitor dynamics in organic ranking to bring more clarity to performance results.
Organic Rank shows your app's position in organic search results for the exact keyword and search term text.
It is available without any restrictions by age and targeting.
We display statistics for yesterday in the UTC timezone.
Organic Rank is updated once a day.
❗You can see the Organic Rank statistics only if Search Popularity for a keyword or search term > 20.
You can see only the top 100 positions in organic search results.
How filtering and sorting by Organic Rank can help you?
🔸 Suppose you run a paid ad, yet your app can also be ranked 1 by a keyword in the organic search results. You may wonder if you spend too much on this keyword since your app is shown anyway. What can you do?
Filter out the list of keywords with Organic Rank = 1 to analyze the potential incrementality risks and take the necessary steps.
🔸 Having full control over your ads performance, you can easily detect changes in your position by this or that keyword in the organic search results and take immediate actions in this regard.
Filter out the keywords with organic rank >20 to further address the low position by the Apple Ads efforts.
🔸 Searching for an item in a list is much, much faster if the list is sorted. On your dashboard, besides other values, you can also sort by the Organic Rank column: click the head of the column to locate data in a particular order.
You can:
- Monitor organic rank changes for a particular keyword in dynamics.
- Compare several keywords' trends by Organic Rank.
- See how your Apple Ads spend affects the organic rank of the keywords.
🔹 There's evidence that bringing more relevant, converting traffic to a keyword improves the organic rank position for an app, yet the impact may be present not in all cases. Check out our case study.
🔹 For testing your taffic efficacy, you may want to reduce Apple Ads paid traffic and see how this impacts your position for the keywords ranked 1 or 2 by analyzing installs/impressions and organic rank dynamics. This may help you find an optimum Apple Ads spend for those keywords.
How to:
Select Organic Rank in the detailed keyword chart and see how it changes in daily dynamics. Organic Rank will have values for the last day of the granularity for weekly or monthly granularity. For example, for Sunday, in case of the weekly granularity.
To see how Organic Rank is related to Apple Ads strategy, add Organic Rank, Impressions, and Installs or use Organic Rank and 5d SOV in a weekly granularity.
To compare several keywords' trends, select the necessary keywords, click Actions > Compare, and add the Organic Rank metric.
Organic Rank is also available in the current reports.
Both Organic Rank and Organic Results are important metrics helping you evaluate the opportunities that specific keywords offer and improve your bidding strategy. While Organic Rank and Organic Results are related in that they both measure the visibility of your app from organic search, they provide different types of information.
As mentioned above, Organic Rank reflects the position of a single app in the list of organic results. The higher the position, the higher the visibility expected, increasing the chances of your app being downloaded and installed.
On the other hand, Organic Results is a broader metric that refers to the total number of apps appearing in the organic search results for a specific keyword, giving you an idea of the level of competition for that keyword. If the number of apps displayed in the results is large, it may indicate that the keyword is highly competitive and may be more difficult to rank for. This also means that the search volume for that keyword is quite significant.
On the contrary, if there are only a few apps displayed in the results, it may indicate that there is less competition for the keyword and may be easier to rank for. But it's important to consider that this keyword may also have a low search volume.
By finding a balance between high-volume and low-competition keywords, you can reach a broader audience while still targeting those who are most likely to convert. This approach can help you achieve your advertising goals more effectively and efficiently.
Start testing possibilities to raise your organic rank using the all-in-one dashboard with Organic Ranking, Organic Results, and Apple Ads Insights!