You might face some restrictions when launching campaigns for France. After being created, such a campaign can obtain the On hold status. Hover over the orange indicator to see the reason: Ineligible countries or regions.
🔹 The thing is that Apple Ads has privacy policy limitations for creating and launching campaigns in France.
❗ According to Apple Advertising Services Terms of Service:
In compliance with the French law known as the "Sapin Law," which intends to make the business of media buying more transparent, only the advertiser who owns both the app and the Apple Ads account can promote an app on the App Store in France. That means if you're an agency, an agent, or a representative who manages Apple Ads for a client whose company is either registered, established, or otherwise located in France, you're not eligible to run ads on behalf of that client on the App Store in France.
👉 Therefore, you can't run a campaign with France geo if you're an agent or representative of a French company.
🔹 If the advertiser's company legal entity is registered in another country and your campaign with the France storefront is on hold, check out the following:
If you're using Apple Ads Advanced and you (or an account admin) previously self-identified as an Agent on the Account Information page of your account, you also need to answer the following question: Are you promoting the app on behalf of or for the benefit of a French company?
Go to your Apple Ads account.
Click the Edit Campaign Settings link on your Campaigns dashboard.
Answer the question.
If you (or an account admin) never previously self-identified as an Agent/Not an agent in your Account Information, you'll need to answer whether or not you're promoting the app on behalf of a French company. If you already answered Yes to this question, then another account admin needs to answer this question. Once all users in your account with the admin role answer this question, the campaign status will update.