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Automated Rules on the Campaign Level

Get email notifications about campaigns' performance. Automatically adjust budgets and daily caps.

Written by Polina Barysheva

Think about Apple Ads management you have to routinely perform at the Campaign level:

  • Raising manually your daily cap on the days when users are more active.

  • Raising your campaigns' budget or daily cap once your campaigns show particular performance.

  • Enabling or disabling campaigns on weekends...

If it does seem familiar, then save a good deal of time by automating all these processes 🚀 Say goodbye to repetitive tasks and enjoy our seamless automation and effortless campaign management!

Automated Rule Actions for Campaign Level

With SplitMetrics Acquire, you can automate the following actions:

  • Change campaign lifetime budget

  • Change campaign daily budget

  • Pause campaign

  • Enable campaign

  • Send notification

  • Add label to campaigns 🔗 Learn more about labeling

Note. All the actions will be applied only to the campaigns with the Enabled status, except for:

  • Action “Enable campaign” that will be applied to the “Paused” campaigns,

  • Action “Send notification only” that will be applied to both “Enabled” and “Paused” campaigns.

Creating Automated Rules for Campaigns

You can create a new automated rule for a campaign:

  • From the Ads Manager dashboard, by selecting the campaign(s) and clicking Rules > Create rule for Campaigns.

  • Directly from the Automation page by clicking the Create rule button > For campaigns.

💡 Let's explore a particular use case. Imagine your campaign is performing well, and you want to automatically adjust its daily cap to avoid losing impressions.

1. Specify campaigns the rule will be applied to:

  • All campaigns

  • All campaigns in the selected apps

  • Selected campaigns

Note. If you create a rule from the campaign's dashboard, this campaign will be automatically selected for the rule.

2. In the Action menu, select Change campaign Daily Cap > Increase by. You can set either an exact value or a percentage.

Note. This action won’t affect campaigns if a daily cap is not set for a campaign.

3. Set the Upper Daily Cap limit to make sure you won't overspend when automatically raising the cap.

4. Specify the Conditions. This rule will run once the specified conditions are met.

5. Leave the Date Range as it is.

6. In Run Frequency, select weekly, every week, and specify the day and time.

7. Enter the rule name and select or deselect if you want to be notified via email when the conditions are met.
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8. Click Create rule.

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