Every business defines success differently, and AI CPA Bid Strategies can reflect that. Choose a Custom Metric as the optimization target and align AI Bid Optimization with what matters most to your business.
What's new
AI CPA Bid Strategies can:
Use a Custom Metric as the optimization target
Optimize bids towards your own definition of a target conversion
Analyze up to 180 days of historical Custom Metric data for strategy optimization
đĄNote. AI CPA Bid Strategies targeting Custom Metrics are always eligible
Which Custom Metrics are supported?
Only Custom Metrics that represent custom conversions can be selected as optimization targets.
An eligible Custom Metric must:
use the Number format
represent an additive count of conversion events
be based on supported conversion-count fields
The formula may include:
Addition or subtraction of conversion counts
Multiplication or division by a fixed number
Examples of supported Custom Metrics include:
Qualified Leads + Completed Purchases
Purchases + 0.222 Ă Trials
2 Ă Completed Applications
âImportant Note
Only Custom Metrics with supported formulas can be used as AI CPA Bid Strategy targets. The following are not supported:
Percentages, currency, spend, revenue, ROAS, or conversion values
Ratios between fields, such as
Conversions / ClicksMultiplication of two fields, powers, or other non-linear calculations
Constant offsets, such as
Conversions + 5Unsupported fields, including downloads, spend, or revenue
Custom Metrics help AI CPA Bid Strategies focus on the outcomes that matter most for your business.