Time is a valuable resource; that's why it's one of the most critical factors to consider when working to increase your productivity and improve the overall quality of work.
Bulk renaming is an excellent tool that will simplify and speed up your workflow especially when dealing with large sets of data. Just select the necessary ad groups and apply a name change to all of them simultaneously.
Bulk name editing has lots of advantages, including:
✅ Saving time. Edit multiple names with just a few clicks rather than edit each name individually, saving time and effort.
✅ Consistency. Ensure consistency across all the names being edited which is crucial for accurate reporting and analysis.
✅ Reducing errors. Avoid errors that may occur when editing individual names manually.
✅ Flexibility. Choose among the available ways of name-changing which are flexible and adaptable to different use cases.
How to start editing ad groups names?
To reach a new option, go to the Ad Group or Ad Group Settings dashboard, select the necessary ad groups, and click Quick edit > Name.
There are 2 fields to help you make changes:
Find
Enter the text that you want to find and replace. It will be highlighted in the original names in the left column.
The text is searched from the first character you enter here, regardless of its location in the original names.
Search is case-sensitive.
Replace with
The text that you enter here will be highlighted in the new names in the right column.
You cannot use any of the following characters: ; {} | <> [] " \.
The text must be 200 characters or less.
In what ways I can edit ad groups names?
Bulk editing is quite easy, and here is how you can do this in several ways:
Replace a part of the ad group name
1. In the Find field, enter the part of the name that you want to change in the selected ad groups. It will be found and highlighted in the original names in the left column.
2. In Replace with, enter the new text that will replace the highlighted part in the original names.
3. Click Apply changes.
And that's it! Your ad group names have been successfully updated.
Replace a whole ad group name with a new one
1. Enter a new name for all the selected ad groups in Replace with.
2. As all the new names are to become identical, _1, _2, etc. will be added to each ad group's name (starting from the second one) to differentiate them. Uniqueness of group names is checked only within one campaign.
3. Click Apply changes.
Note: you don’t have to write anything in the Find field. The changes will be applied to all the ad groups listed in the left column.
Add specific macros to the name
Macros let automate the process of creating or updating ad group names, by dynamically inserting variables such as storefront, device type, and so on. They can relate to the ad group or keywords that belong to the selected ad group.
There are the following types of macros to add:
Current name
Storefronts
Match type
Device type
All macros
1. Click +Use.
2. You can add the original name in the beginning (+ Ad groups current name) or enter a new text.
3. Select the necessary macros. You can add just one, several macros, or even all macros at once. The macros are separated by the underline; you can change or delete it if you'd like.
Notes:
You can add macros before, after, or both before and after the entered text or current name.
If you select macros Match type for the ad group without keywords, the double underline will be added __, for example, AL__adgroup.
You don’t have to write anything in the Find field. The changes will be applied to all the ad groups listed in the left column.
All name changes will be reflected in Change history.
Overall, bulk actions can help streamline your workflow and make working with multiple objects more efficient and less tedious. It is a valuable feature that can save time and make your work more productive.
If you have any further questions about renaming your ad groups, please feel free to contact us.