In SplitMetrics Acquire, it's possible to make campaign management much easier and faster, excluding constant performance monitoring and making manual changes to campaigns, ad groups, and keywords. It became possible due to the automated rules templates that can help to implement best automation practices to track and improve campaigns' performance.
Automated Rules Templates in SplitMetrics Acquire help to learn about best practices for starting automation and quickly apply them to the Apple Ads campaigns, meaning that they are very useful for those who:
Only start their journey with automation.
Already have a couple of basic rules and looking to expand their usage.
Want to speed up the process of setting up common automation.
Starting with Automated Rules Templates
To start using automated rules templates, go to the Optimization Hub > Automation dashboard and find the Templates tab alongside Rules and Logs.
The list of currently available automated rules templates and their short description is shown on this tab. After clicking on the template, a more detailed explanation of this rule is shown to help you not only speed things up but also to understand each rule's value and purpose.
To use an Automated Rule Template, select it, click Use Template, and all predefined settings necessary for such a rule to work will already be specified. Some rules will require choosing a target metric and its value. After that, give this rule a name (for personalized navigation) and click Create.
✅ Keep in mind that templates are a recommendation, which means that you can adjust the rules configuration to your liking in case you want a more advanced/slightly different setup than the one in the template.
Pro tip 👍 Remember that one template creates one rule. If you want to create separate rules for different campaigns to gain more flexibility over automation, you should either use templates multiple times or duplicate the rule created with a template.
Currently, there are three categories of rules that have templates:
Basic
Performance
Discovery
Basic rules templates help with the most elementary actions that can show you value on the spot.
Such rules templates are Get notified about exceeding your daily budget and Impression booster for new keywords.
Performance rules templates are CPA-based oriented rules that help you understand and optimize the results that keywords bring in.
Such rules templates are:
Discovery rules templates can help with researching new keywords and doing that in the most optimized way.
Such rules templates are:
Note👆While working with Discovery rules templates, you need to specify which campaigns this rule should be applied to in the Apply To field.
We recommend using multiple templates from all categories as this will help cover the basic needs in campaign optimization while starting your automation journey with SplitMetrics Acquire.
SplitMetrics Acquire Product Team is working on expanding the list of templates to bring more opportunities while working with automated rules on a more advanced level.