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Connecting your app to the SplitMetrics account in Apple Ads

Written by Polina Barysheva

If you want to promote your app using our SplitMetrics Apple Ads account, follow these steps:

We recommend running multiple apps in separate campaign groups in Apple Ads for better convenience and flexibility.

Step 1. Firstly, provide us with the following information for your new campaign group:

  • Your Apple ID (email address)

  • The desired name of the new campaign group.

Step 2. Once we create a new campaign group for your app, you will receive an invitation to the indicated email address to join the SplitMetrics Apple Ads account.

Accept the invitation, create a password, and log in to the SplitMetrics Apple Ads account using your Apple ID.

Step 3. Connect the newly created campaign group to your App Store Connect account.

How to link to App Store Connect in Apple Ads Advanced

Note. You’ll need to be assigned the Legal Account Holder, App Manager, Admin, or Marketer role in App Store Connect and the Account Admin or Campaign Group Manager role in Apple Ads to link the accounts. You’ll also need to use the same email address to sign in for both.

  1. Sign in to your Apple Ads Advanced account to go to your Campaigns dashboard.

  2. Click the down arrow at the top left of the screen above Campaigns.

  3. Click Settings.

  4. Link your Apple Ads Advanced account or campaign group to the correct App Store Connect accounts.

  5. After linking accounts, clear your web browser cache and sign in again.

When ready, confirm completing the setup to your Account Manager. Our specialist will connect your new campaign group to SplitMetrics Acquire and inform you once it is finished.

Step 4. The last step is logging in to SplitMetrics Acquire and creating campaigns for Apple Ads.

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