With Automation rules, adding keywords from one ad group to another can be much faster. Here are at least three cases for that:
For your discovery campaigns with broad match keywords to automatically add well-performing broad keywords as an exact match to specific ad groups.
For your testing and proxy campaigns to automatically add keywords from these campaigns to other campaigns and ad groups.
To move quickly over 100 keywords at once.
Remember that you can't delete keywords in Apple Ads, but you can always add them to another ad group and pause in the original.
How can you apply such rules?
➡️ For bulk transferring
💡 For example, you may add keywords from exact ad groups to a discovery broad campaign to find long-tail keywords. Mind that these exact keywords should be added as exact negatives to discovery campaigns not to overspend on them.
➡️ For Value-based accounts
For example, you have Tier 1, Tier 2, and Tier 3, where Tier 1 has the biggest budget with top-performing keywords. If some keywords in Tier 2 start performing better for a certain time, you can automatically transfer them to Tier 1 with a bigger budget and CPT bid.
If there are some keywords that are performing worse, they can be automatically transferred to the lower-tier campaign.
Along with that, Match Type and CPT bid can be changed automatically.
You can also negate bad-performing keywords on a campaign level.
🌟 Pro-tip. Assign labels to track underperforming keywords, and then launch automated actions for the labeled keywords.
With the Add Label action in Automated Rules, you can automatically assign labels to campaigns, ad groups, and keywords based on predefined conditions, making campaign management more efficient and structured.
For example, to track underperforming keywords easily, set up a rule that automatically applies the 'Low Performers' label to keywords with a low CTR or high CPA. This helps with faster analysis and better optimization decisions.
Then, add this label in rule conditions, to apply the rule action specifically to the keywords that were labeled as 'Low Performers'.
