You might need raw (historical) data reports if you:
▪️ Want to upload historical data to your SplitMetrics Acquire account after enabling the AppsFlyer integration to monitor installs and post-install events for the earlier period.
▪️ Lost your data for some technical reasons and want to restore it.
▪️ Are investigating the causes of the discrepancy between AppsFlyer and SplitMetrics Acquire.
🔹 To download the raw data reports:
1. Log in to your AppsFlyer account.
2. Select the app and navigate to Export > Raw Data Export.
Choose the report you need to export:
- User acquisition (non-organic): installs and in-app events.
- Retargeting (if available): conversions (re-engagements & re-attributions) and in-app events.
3. Click Create to open the dropdown menu and select Customize.
4. Choose the Activity date range.
5. Apply a filter by:
- Media Source: Apple Ads.
- In-app events: select only the events that you track in SplitMetrics Acquire as conversions to avoid overloading the report with unnecessary data 👇
6. In the Report settings tab, make sure that you added all the following fields to your report:
7. Click Create.
Find more details on raw data reporting in AppsFlyer in this article.
💡 Pro tip. By default, raw data exports from AppsFlyer have a limitation of 200,000 rows. If there are over 200,000 events for the date range you are using, please select the 500,000 or 1,000,000 rows options.
❗If you don't have access to AppsFlyer raw data reports, please contact AppsFlyer support at [email protected].