You might need raw (historical) data reports if you:
▪️ Want to upload historical data to your SplitMetrics Acquire account after enabling the AppsFlyer integration to monitor installs and post-install events for the earlier period.
▪️ Lost your data for some technical reasons and want to restore it.
▪️ Are investigating the causes of the discrepancy between AppsFlyer and SplitMetrics Acquire.
🔹 To download the raw data reports:
1. Log in to your AppsFlyer account.
2. Navigate to Export > Raw Data Export and select your app.
3. Choose the report you need to export:
- User acquisition (non-organic): installs and in-app events.
- Retargeting (if available): conversions (re-engagements & re-attributions) and in-app events.
4. Click Create to open the dropdown menu and select Customize.
5. In the Filters tab, choose the date range for which you want to export the data.
6. Next, apply the following filters:
Media Source: select Apple Search Ads.
In-app events: select only the events that you track in SplitMetrics Acquire as conversions to avoid including unnecessary data in the report👇
7. In the Report settings tab, make sure that you added all the following fields to your report:
8. Click Create.
Find more details on raw data reporting in AppsFlyer in this article.
💡 Pro tip. By default, raw data exports from AppsFlyer have a limitation of 200,000 rows. If there are over 200,000 events for the date range you are using, please select the 500,000 or 1,000,000 rows options.
❗If you don't have access to AppsFlyer raw data reports, please contact AppsFlyer support at [email protected].