Here, you will learn about one more meaningful feature of Automation for daily budget management. Now you have even more opportunities to automatically manage your daily budget and make sure you're not losing any traffic or not increasing your daily budget too rapidly.

The Once a day option allows you to fire the rule according to the conditions set once a calendar day. It could be helpful for cases when you want to automatically increase your daily budget if the daily spend limit has been met. With Once a day, you can make sure you aren't losing the opportunity to gain more traffic, and at the same time, you aren't overspending by increasing your daily budget too many times a day.

You can limit frequency for the Change campaign daily budget, Change campaign budget, change CPA Cap, and Change default Max Bid rule actions. Instead of waiting for email notifications about your daily budget limit and manually increasing this value, you can now limit the frequency for executing the automation and let the machines do the work for you.

👉 Read more about transitioning to a daily budget here.

With Automation, you can enable the following logic of the daily budget management:

Using the steps above, you can make sure the rule is run quite frequently to check whether spend is close to reaching the daily budget value, and at the same time, you can limit the actual increase of the daily budget to just once a day.

1. In the Apply down-drop menu, select All campaigns.

2. In the Action down-drop menu, select Change campaign daily budget.

3. Select Increase by and set the value in percent (%).

4. Check the Limit Action Frequency box.

5. Select Once a day in the Action Frequency down-drop menu. This shows how often the rule can take action for the same object, meaning that if a campaign has already been processed by the rule today and the daily budget has been increased, it cannot be increased again today, only tomorrow.

6. Click Condition > Spend.

7. In the appeared form, set up conditions: Spend > Same day > "0.8" * Daily Budget, meaning that more than 80% of the daily budget has been spent already.

8. Set Run Frequency: Hourly > Every 6 hours. This shows how often the rule runs or how often the conditions in the rule are verified.

9. Enter the rule name.

We recommend you reconsider the automated rules setup to ensure you're getting the most out of our platform. If your rule conditions include the analysis of metrics for today ("Same Day") or take into account the daily budget value of the same day, please use the analysis for previous days – past data is always up-to-date in our system.

In the example below, you can see what actions the system will perform when you have limits for the Action Frequency configured together with the Run frequency feature. If your rule runs every 6 hours for several campaigns, the system will figure out the list of the campaigns for which the rule should be run according to the current daily budget values and Action Frequency limitations set.
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​Limit the action frequency — Once a day; Run Frequency — Hourly, every 6 hours.

​Once a day allows you to increase your daily budget on the following day even if less than 24 hours have passed since the moment of the last rule execution, whereas Once 24 hours will wait for 24 hours to increase your daily budget.
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​Example: If today your spend almost reaches the daily budget value at, let's say, 11 a.m., the daily budget gets increased. If tomorrow's spend almost reaches the daily budget value at 9 a.m. (less than 24 hours have passed), it will be increased with the enabled Once a day option because it's a new day.
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​Best practice: We suggest using the Once a day option for the automated increase of your daily budget. It gives you more flexibility in adjusting the daily budget, enabling you not to lose any relevant traffic.