Detailed charts allow you to efficiently identify relationships across objects and gain actionable insights into your data by visually analyzing performance metrics!

Why is object comparison with detailed charts a game changer?

📈 Save Time: You monitor fluctuations across your top-performing items without analyzing each individually.

📈 Pinpoint Trends: You quickly identify the culprit in case of performance spikes or drops and take informed actions.

📈 Optimize Performance with KPI Focus: You compare specific segments or objects and fine-tune your strategy by prioritizing high-conversion or high-ROI items.

📈 Find High-ROI Opportunities: Cross-analyze performance metrics on default placements vs. custom product pages to uncover better-performing ones.

📈 Gain Granular Insights: Compare objects with granular controls over date range, metrics, and visualization style for detailed performance analysis.

1. Open the Ads Manager dashboard and select the items you want to compare (up to 10 at a time).

2. Click the chart icon 📊 next to one of the items, or go to Actions > Compare Selected.

In the comparison window:

1. Select the metric to analyze from the drop-down.

2. Adjust the date range.

3. With the granularuti drop-down, choose how detailed your data should be.

4. Pick a chart style: line or bar chart, expand or collapse charts and add labels.

Compare multiple campaigns to identify budget allocation and performance efficiency. For example, compare daily spend vs. budget for high-priority campaigns, and reallocate spend to campaigns with better ROAS.

Compare ad groups across different audience segments. For example, evaluate performance across audiences (e.g., New vs. Returning Users, Male vs. Female). This lets you refine targeting strategies by pinpointing the most effective segments.

Compare up to 10 keywords by any performance metric to identify top performers. For example, compare purchase rates, ROAS, CPA and other key metrics across keywords to identify the best-performing or underperforming ones and adjust bids accordingly.

You can compare CPP performance with default placements to identify high-ROI opportunities and reallocate spend to high-conversion pages, focusing on your key performance indicators and metrics like TTR, CPT, CPA, ROAS.

You may also compare custom product page assets against each other in one view for quick adjustments and insights into your creatives' budget weight and performance.

By leveraging cross-object comparisons, you can streamline your analysis process, allocate resources effectively, and ensure every element of your campaign contributes to its success. Start comparing today and uncover the hidden potential!