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Conversion Categories

Written by Polina Barysheva

With the release of Multiple Conversions, a new entity appeared—a conversion category. Categories help group similar events from different apps on the dashboard (on the Apps and Accounts levels).

There are six categories to choose from: 

  • Trial 

  • Subscription

  • Purchase 

  • Engagement

  • Game Event 

  • Other Conversion 

The Support Team can rename Categories for your particular use case upon request.

❗You can use each category only once within an app.

Under each category, there can be one conversion. Each conversion may include an unlimited number of in-app events.

For example:  

When creating a new conversion, you must assign it to one of the six available categories. 

Note: you can use each category only once per app.

If the available Category names are irrelevant to your app, please contact the Support Team to help you rename the categories

To display the updated conversions on the dashboard, click Column settings > Edit columns > Custom Conversions, select the necessary conversions, and save the view as a preset.

You'll need to create column presets on every level (Apps, Campaigns, etc.) to display the conversions on the dashboards. They are not included in the default view.

Go to Settings > Custom Conversions and click the Edit icon next to the necessary conversion to edit the conversion.

Click Save Changes when finished.

To display the updated conversions on the dashboard, click Column settings > Edit columns > Custom Conversions, select the necessary conversions, and save the view as a preset.

❗Important: When removing or editing conversions, the previous data for events won't be automatically distributed between the multiple conversions.

If you need to adjust your custom conversion events without losing past data:

  1. Edit the existing conversions. Rather than deleting and creating them again from scratch, we recommend editing them.

  2. Assign each of them to a relevant category.

  3. If any extra help or advice is needed, reach out to our Support Team.

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