In SplitMetrics Acquire, you can easily create your own custom metrics and monitor them on your dashboards to optimize your campaigns more effectively. You can have full control over the data you want to see and calculate it the way you want to.
With custom columns, you can:
✅ Create metrics differently according to your business specifics (for example, you count Conversion Rate as Install/Taps or Goals/Taps).
✅ Create tailored metrics calculated using your formulas.
✅ Display custom columns on the dashboard for more transparency and better analysis.
✅ See the custom columns' data in the CSV reports you download.
✅ See trends and dynamics for custom metrics on the charts.
✅ Add custom columns as conditions in the automation rules.
1. Click the Columns icon.
Notes:
If you create a custom column on the Keywords level, it will appear only on the Keywords level. It won't appear on the Campaigns dashboard. So, mind where you are when adding new columns. You won't have to re-create them. Created once, they will be saved. You will need to add them to the respective dashboard.
This feature is not available for the negative keywords and search terms dashboards.
2. Click Add Custom Column.
3. To create a custom column, you will have to create a custom metric for it first. The Create custom metric window will pop up.
4. Create a custom column.
Enter your own formula using metrics, numbers; plus, minus, multiplication, division signs, brackets
Enter column name
Select column format (value, percent, number)
(Optionally) Add description
Click Create
5. The custom column with the name you've specified will automatically appear in the list.
To add it to your dashboard right away, select it and click Apply.
Note. Ads Manager now includes the Active Rules column. This enhancement allows you to view and manage all active automations, see the schedule of runs, and edit rules with a single click. 🔗 Learn more
Once created, the custom columns are saved in the settings. To see them on the dashboard:
1. Go to the necessary level. Click the Сolumns settings icon > Add Custom Column.
2. Go to Custom Columns and select the items you would like to show on the dashboard.
3. Click Apply. The new column is added and displayed on the dashboard!
