Automation rules can help you adjust keyword CPT bids based on your target metric (CPI, CPA, Conversions ROAS, etc.). Select Adjust Bid by Target Metric action, and the automation rule will do keyword bid adjustments for you, based on the metric you identify as your target.
For example, you can set a rule to scale keyword bids by Target Cost per Subscription, which means that keyword bids will be automatically adjusted helping you achieve your desired Cost per Subscription.
You can choose one of the following metrics:
CPI
Avg CPA (Tap-Through)
Cost per Goal
Cost per All Conversions
Cost per Trial
Cost per Subscription
Cost per Purchase
Cost per Engagement
Cost per Game Event
Cost per Other Conversion
Conversions ROAS
Conversions ROAS D0-D360
Note. CPA here is Cost per Acquisition (that is, Cost per Download) which is different from the CPA Cap in Apple Ads. In Apple Ads, CPA is set on the ad group level, while here we are considering CPA of the keyword.
What is the Target Value?
This is the value you would like to achieve for the target metric you selected in the first step. Keyword CPT bids will be adjusted based on the target value you specified.
How will the adjustment work?
The CPT bid will be calculated by the formula following the metric you specify as your target:
Why are Lower bid limit and Upper bid limit required fields?
Specifying a Lower bid limit ensures that the keyword continues to get into the auction. The Upper bid limit helps you make sure you will not overspend.
How frequently the rule will run?
Just like with regular rules, you can apply the Adjust Bid by Target Metric action just once or set hourly, daily, weekly, or monthly frequency.
💡 Tip. You can effortlessly track any changes in keyword bids by enabling email notifications from Autorules. Right into the email, you now will be able to see first 30 keywords with the changes that has been applied to them. Save your time on analysis of the automation effect with the Autorules notifications!
What date range will it analyze before adjusting bids?
It depends on the lookback period for the rule you specify.
Can I perform this action for all the keywords?
Yes. However, we recommend you avoid applying this action to keywords that:
Don’t have enough historical data
Don’t perform well — especially when they are irrelevant or spend wasters.
In the latter case, we suggest you run rules with the “Pause keyword” or “Pause keyword and add as negative” actions.
Note. There are more points to keep in mind to get the best results from the Adjust keyword bid action. You can find our recommendations and best practices in this article.