Filters are an efficient method of Apple Ads optimization. They are basic yet powerful, as they can provide revealing insights and help identify areas for improvement. This is particularly relevant to large ad accounts with thousands of keywords where it is so easy to miss important things.
Let’s discover how they work on our platform.
💡 Tip. If you have experience with Google Ads, you’ll probably find some things familiar.
Breaking down Filters for Apple Ads Optimization
In SplitMetrics Acquire, you can apply filters on any level of the navigation structure Accounts → Apps → Campaigns → Ad Groups → Keywords → Search Terms → Ads.
Note👆On the Accounts level you can filter only by Account name.
On the Apps level, you can filter only by Name and ID.
On each of the above levels, filters break down into the following groups:
Account structure filters help easily localize the necessary data, for example, keywords associated with particular campaigns, or view all the enabled ad variations within a campaign. In fact, our navigation is built in such a way that you can easily perform drill-down/roll-up and slide/dice operations.
🆕With the upgraded Campaign Name filter, you can paste an entire list of campaign names directly into the filter - no need to select them one by one! The system automatically parses input from spreadsheets, Google Sheets, Excel, or any tab-, comma-, or semicolon-delimited source, removes duplicates, and trims extra spaces.
It works with 'contain any' / 'not contain any' and 'contain all' / 'not contain all' operators, letting you include or exclude multiple campaigns at once. The filter row shows a compact summary (for example, “10 campaigns”), with the full list visible on hover.
Settings filters allow you to segment data. For example, you can obtain data for a particular storefront or find all the campaigns that have the word "Brand" inсluded in their name. Typically, these filters help identify logical segments in your account, such as different audience groups, Brand and Competitors keywords, or different match types (Exact and Broad), etc.
There is usually a list of options to choose from, for example, storefronts:
Metrics filters are the most common and straightforward filters. For example, they help find all the ad groups with a spend greater than $500 or all the keywords with TTR less than 10%.
Great news! We've added a by rule name filter in the Active Rules column across all tabs in Ads Manager. This means you can now:
✅ Identify Opportunities – Easily find objects without any active rules and apply automation to boost performance.
✅ Resolve Conflicts – Quickly filter objects with competing rules to keep your automation strategy smooth and disruption-free.
🔍 Where to find it?
Head to Ads Manager, locate the Active Rules column, and use the by rule name filter to refine your search instantly 👇
Filtering usually includes simple mathematical symbols:
Note. The in range or not in range options use inclusive bounds.
🆕Keyword Filters: Campaign Name & Ad Group Name
You can now filter by Campaign Name and Ad Group Name at the Keyword level. Pinpoint keywords tied to specific campaigns or ad groups without navigating away from the Keywords dashboard.
Both filters support advanced AND/OR logic for complex queries. For example:
A OR B → Campaign name contains any: A; B
A AND B → Campaign name contains all: A; B
(Brand OR Generic) AND (NY OR TX) → Campaign name (contains any: Brand; Generic) AND (contains any: NY; TX)
This returns keywords from Brand or Generic campaigns that also include NY or TX in the campaign name — enabling highly targeted breakdowns with just a few filter selections.
🆕Edit Mode for Filters
Filters now include an Edit Mode that improves performance when working with multiple filters at once.
Previously, each filter change triggered an immediate data reload. With Edit Mode, you can:
Open the filters panel
Adjust multiple filters
Click Apply when ready to load data once
This eliminates repeated data reloads while you're configuring filters, giving you full control over when the dashboard refreshes.