Filters are an efficient method of Apple Ads optimization. They are basic yet powerful, as they can provide revealing insights and help identify areas for improvement. This is particularly relevant to large ad accounts with thousands of keywords where it is so easy to miss important things.
Letโs discover how they work on our platform.
๐ก Tip. If you have experience with Google Ads, youโll probably find some things familiar.
Breaking down Filters for Apple Ads Optimization
In SplitMetrics Acquire, you can apply filters on any level of the navigation structure Accounts โ Apps โ Campaigns โ Ad Groups โ Keywords โ Search Terms โ Ads.
Note๐On the Accounts level you can filter only by Account name.
On the Apps level, you can filter only by Name and ID.
On each of the above levels, filters break down into the following groups:
Account structure filters help easily localize the necessary data, for example, keywords associated with particular campaigns, or view all the enabled ad variations within a campaign. In fact, our navigation is built in such a way that you can easily perform drill-down/roll-up and slide/dice operations.
Settings filters allow you to segment data. For example, you can obtain data for a particular storefront or find all the campaigns that have the word "Brand" inัluded in their name. Typically, these filters help identify logical segments in your account, such as different audience groups, Brand and Competitors keywords, or different match types (Exact and Broad), etc.
There is usually a list of options to choose from, for example, storefronts:
Metrics filters are the most common and straightforward filters. For example, they help find all the ad groups with a spend greater than $500 or all the keywords with TTR less than 10%.
Great news! We've added a by rule name filter in the Active Rules column across all tabs in Ads Manager. This means you can now:
โ
Identify Opportunities โ Easily find objects without any active rules and apply automation to boost performance.
โ
Resolve Conflicts โ Quickly filter objects with competing rules to keep your automation strategy smooth and disruption-free.
๐ Where to find it?
Head to Ads Manager, locate the Active Rules column, and use the by rule name filter to refine your search instantly ๐
โ
Filtering usually includes simple mathematical symbols:
Note. The in range or not in range options use inclusive bounds.