There are four ways to change CPT bids of your keywords in bulk in SplitMetrics Acquire. It depends on how many keywords you will apply the change to.
Mass Change from the SplitMetrics Acquire Dashboard
You can easily adjust CPT bids for all or specific keywords on the Campaigns and Keywords levels.
To change CPT bids on the Campaigns level
Step 1. Select the campaign where you want to modify the bids for keywords in bulk.
Step 2. Click Quick Edit > Change CPT Bids.
Step 3. Choose an action:
Set up the bids
Increase the bids
Decrease the bids
If you choose Increase by or Decrease by, you can specify the amount or percentage for the adjustment. You can also set an upper or lower bid limit to keep the bids within your preferred range.
Step 4. Click Continue to preview your changes. In the Preview window, you’ll see both the current bid values and the new bid values. If needed, you can go back and make additional edits. Once you're satisfied, click Apply Changes to finalize the updates.
To change CPT bids for specific keywords
Step 1. Navigate to the Keywords level.
Step 2. Select the keywords you want to modify.
Tip 💡To quickly find the keywords you need for bulk editing, you can search for multiple keywords at once by separating them with commas in the main search field or by using the search filter.
Step 3. Click Quick Edit > Change CPT Bids and follow the same steps as outlined for campaigns.
❗Note. Bulk CPT bid changes are only applicable to Search Results campaigns.
Changing the CPT bid and the match type of keywords when adding them to a certain ad group or campaign
Go to the keywords level and filter out the keywords in a particular ad group or campaign. Select the keywords you would like to change and click Actions. In the drop-down menu, select Add as keywords.
Select where you want to add the keywords.
You can:
Add keywords to the selected ad groups.
Add keywords to all ad groups in the selected campaign.
❗ By adding the Ad Group CPA Cap metric to your Keywords dashboard, you can easily view and manage both CPT bids and CPA caps in one place to gain a more comprehensive understanding about your ad group performance. The CPA cap establishes a maximum bid for all keywords in the ad group, defining the amount you're willing to spend per conversion:
For example, you might add the broad match keywords we selected to the exact ad group in the generic campaign as exact match keywords and set higher bids for them.
Once you've made your choices, click Select to continue.
The keywords will be transferred with the default CPT bid of $1. To adjust bids, select the checkboxes next to the keywords, then either enter your preferred values directly using inline editing or click Edit Bid to modify the bids in bulk.
Choose the desired option from the dropdown menu to change the Match Type for keywords individually or in bulk.
Tip 💡 Handle multiple keywords at once using our latest Select All feature in the Keywords Dashboard of the Ads Manager:
Now, you can easily select keywords across all pages in the grid view and also apply Change CPT Bid actions to all selected keywords at once. This enhancement will streamline your workflow and save you time by allowing bulk adjustments effortlessly.
After setting a new bid and Match Type, click Add (N) Keywords.
Mass change using Automated rules
Mass changing allows applying changes to all keywords in certain ad groups or campaigns. Go to the ad group or campaign level. Select the ad groups or campaigns in which you need to change CPT bids. Click Rules > Keywords.
Select the Change Keyword bid action. In the same way as below, you can select Set, Increase by, or Decrease by a certain number or a percentage.
In conditions, select CPT bid greater than 0. Make sure you select Apply this rule right now.
The rule will change the CPT bids for all the keywords in these ad groups. Once applied, you can delete or pause it.
Mass change using a CSV file
Download the keywords you would like to update: select the necessary keywords and click Actions > Download keywords.
The notification will appear, saying that the report is on the way. If you need the report to be delivered to an email different from your login email, let us know 💬 .
The report will be downloaded to your device by default. Download and open a CSV file.
Here, delete the keywords you do not plan to change. For those that you will change, specify the Update action in the left column and change the bids.
Save this file and upload it to your account:
Click Actions > Upload Keywords.
Drag and drop or choose a local file and click Next.