If you're already using another tool or service connected to your Apple Ads account, you can still start using SplitMetrics Acquire without disrupting your current setup.
Depending on your needs, there are two common ways to proceed:
Connect only one campaign group to test SplitMetrics Acquire
Fully transition access and use SplitMetrics Acquire as your primary platform
This guide walks you through both options.
If you’d like to explore SplitMetrics Acquire while keeping your existing setup unchanged, you can simply connect one campaign group.
This allows you to:
Try out the platform in a controlled way
Compare workflows and results
Keep your current integrations active
💡 In SplitMetrics Acquire, an Ad Account = Apple Ads Campaign Group (they refer to the same thing).
To connect your Apple Ads account using OAuth 2.0:
❗ Only an Apple Ads Admin or Campaign Group Manager can grant access.
❗ Recommended: Use Incognito/Private browsing mode during setup.
Log in to your SplitMetrics Acquire account
Follow the connection guide and click Continue with Apple 👇
Log in to your Apple Ads account
Select the account and choose access type:
Account Read & Write – access to all campaign groups
Limited Access – access to selected campaign groups
If using Limited Access, select the Read & Write role
Click Grant Access
Once completed, you’ll see a confirmation on the Ad Accounts page.
👉 For a full step-by-step walkthrough, see:
https://help.splitmetrics.com/en/articles/5126428-linking-your-apple-ads-account-to-splitmetrics-acquire
After connecting Apple Ads to SplitMetrics Acquire, you may also configure your Mobile Measurement Partner (MMP) integration with the platform.
In many cases, it’s recommended to disconnect your previous MMP integration and reconnect it to SplitMetrics Acquire for the most consistent attribution and automation experience.
This is especially important if your current MMP is AppsFlyer, where disconnecting the previous partner integration is required before proceeding.
👉 AppsFlyer-specific instructions:
Disconnecting AppsFlyer partner integration
👉 General integration setup guides:
SplitMetrics Acquire integrations collection
If you decide to manage your Apple Ads activity fully in SplitMetrics Acquire, you’ll first need to update access permissions in your Apple Ads account.
This simply means removing access for tools or services you no longer plan to use.
How to update access in Apple Ads
You can manage integrations directly in your Apple Ads account:
Sign in to your Apple Ads account
Go to Account Settings
Open the API tab
Review the list of authorized service providers
Select the provider you no longer need
Choose Revoke Access
This step ensures your account permissions stay clean and up to date.
👉 You can also refer to Apple’s official guide:
https://ads.apple.com/app-store/help/campaigns/0022-use-the-campaign-management-api
Next step: Connect to SplitMetrics Acquire
After updating access, you can connect your Apple Ads account to SplitMetrics Acquire using the same steps described in Option 1.
After connecting Apple Ads to SplitMetrics Acquire, you may also configure your Mobile Measurement Partner (MMP) integration with the platform.
In many cases, it’s recommended to disconnect your previous MMP integration and reconnect it to SplitMetrics Acquire for the most consistent attribution and automation experience.
This is especially important if your current MMP is AppsFlyer, where disconnecting the previous partner integration is required before proceeding.
👉 AppsFlyer-specific instructions:
Disconnecting AppsFlyer partner integration
👉 General integration setup guides:
SplitMetrics Acquire integrations collection
Start with one campaign group if you want to explore the platform gradually
Update access and fully connect if you’re ready to centralize your workflow
Both approaches are fully supported — it just depends on what feels right for your setup.
A note on flexibility
You’re always in control of your Apple Ads account access.
You can:
Add or remove integrations at any time
Adjust access per campaign group
Test different setups without long-term commitment
SplitMetrics Acquire is designed to fit into your workflow, whether you’re testing or scaling.
If you need help choosing the best setup or run into any issues during connection, feel free to reach out — we’re happy to guide you through it.
If you currently use optimization rules, automations, or workflow configurations in another platform, our team can help make the transition smoother.
We have a dedicated team that can assist with:
Transferring optimization setups
Recreating automation workflows
Reviewing configuration settings
Ensuring everything continues working as expected after migration
If you'd like support during the transition, feel free to reach out to our team — we’ll be happy to help.