Looking to speed up campaign setup while maintaining full control over Ad Groups? With the new Ad Group Duplication flow, it is possible to duplicate, rename, and configure Ads for each Ad Group in a simple, step-by-step process.
This feature brings more flexibility and transparency into duplication, especially for CPP tests, new campaign structures, or multi-storefront scaling.
What exactly does Ad Group duplication offer?
Custom Naming for Each Duplicated Ad Group
Easily rename every duplicated Ad Group within the duplication flow.
Relative Destination Assignment
Assign relative destinations such as campaigns or apps for accurate placement.
Individual Ad Management
Manage ads individually - reuse, skip, or create new ones.
Two-Step Flow for Better Oversight
Separate Ad Group settings and ad configuration for improved clarity before launch.
How to use Ad Group Duplication?
1. Start from the Ad Groups Tab
Open the Ad groups section and select the ad groups to duplicate. Click Actions > Duplicate selected ad groups to begin the two-step flow.
2. Choose Destination for New Ad Groups
Select where the duplicated Ad Groups will be placed:
Duplicate to other campaigns - Places duplicated Ad Groups into campaigns selected from the list.
Duplicate to source campaigns - Places duplicated Ad Groups into the same campaigns as the originals.
3. Duplicate Associated
Include keywords and/or negative keywords from the original Ad Group if needed:
Duplicate all keywords - include enabled and paused keywords.
Duplicate only enabled keywords - include only active keywords.
Include negative keywords - add negative keywords from the original Ad Groups.
💡Clear all checkboxes to skip keyword duplication entirely.
4. Duplicate Labels
Select which duplicated items retain their original labels:
Ad Groups
Keywords
Negative keywords
💡Labels are duplicated only for the associated items selected. If no associated items are duplicated, this option is disabled automatically.
5. Ad Group Settings
Choose how to configure settings for duplicated Ad Groups.
💡Pause source ad groups - Pauses original Ad Groups automatically after duplicates are created.
Use the original ad group settings
Keeps the same settings as the originals
Adds _Copy to the duplicated group names
Set ad group settings for all at once
Set Ad Group name for all duplicates at once, manually or with macros.
Specify default Max Bid and CPA Cap (if blank, values are inherited from originals).
Define ad group scheduling - decide when all newly duplicated Ad Groups should run.
Set ad group settings individually
Set a name for each duplicate manually or with macros
Define ad group scheduling - choose individual start dates for each duplicated Ad Group.
6. Enable status
Decide the initial status for your duplicated Ad Groups by turning the toggle on or off.
7. Duplicate Ads
Click Next to proceed to Ad Duplication settings.
Duplicate ads from original ad groups
Select which ads from the original Ad Groups are duplicated:
Duplicate all ads
Duplicate only enabled ads
Duplicate default ads
Create new ads for each duplicated ad group individually
Set up new ads during duplication:
Assign a name manually or with macros
Add a CPP for the ad
Use the Enable status toggle to run the ad immediately or pause for later activation
💡Only one custom ad can be enabled for each Ad Group.
8. Review and Duplicate
Once settings are confirmed, click Duplicate. The duplicated Ad Groups appear in the dashboard with the specified names and ads.
💡Limitations
Individual settings are available when duplicating 30 or fewer Ad Groups at once.
💡CPP selection
Displays CPP options filtered by the destination app, ensuring accurate product page assignment.
Start using Ad Group Duplication today to create cleaner, faster, and more customized campaign structures in just a few clicks.