Our brand-new Bid Optimization Strategies dashboard and analytics tool provide clear, actionable insights to help you maximize campaign performance. Together, they allow you to analyze how AI-driven and condition-based bid optimization strategies impact results, adjust your approach, and make more confident, data-driven decisions.
Here’s what makes them so powerful:
🟢 Faster, smarter analysis – Instantly see trends before and after implementing a strategy, with key metrics and visualizations that make performance insights easy to understand.
🟢 Full transparency into optimization history – Know exactly how long a strategy has been running, how much longer it’s recommended to run, when results are expected to stabilize, and how updates to your settings have influenced outcomes.
🟢 Better decision-making with complete visibility – With all your data in one place, you can set clear expectations, compare performance, and continuously refine your strategies for the best possible results.
Whether you're using condition-based optimization to control bids at the keyword level or leveraging AI-powered bid optimization for a holistic, automated approach, these features give you everything you need to track, evaluate, and optimize your strategies with confidence.
In this article, we’ll walk you through the key insights available in the dashboard and analytics tool and how to use them for in-depth analysis.
Bid Optimization Strategies Dashboard
The Bid Optimization Strategies dashboard gives you a clear and structured view of all your strategies, making it easy to monitor, manage, and refine them efficiently.
Columns
The dashboard columns display essential details about each strategy, including:
Goal and Target Value show the objective and benchmark for optimization.
Target achievement rate: indicates how effectively your strategy is reaching its goal by comparing the difference between the Target Value and the Current Value over the last 30 days. A higher percentage means the strategy is closer to reaching its goal, while a lower percentage suggests there’s room for improvement.
Current Value: represents the actual performance over the past 30 days, offering a clear picture of how the strategy is performing in real time.
Volume (last 30 days): reflects the total number of conversions, installs, or revenue generated during the past 30 days
Spend (last 30 days): displays the total Spend of your campaigns in the past 30 days.
Applied to campaigns lists the campaigns included in the optimization. Hover over a campaign to see details like its daily budget, or click Go to Campaign to open it in Ads Manager.
Strategy Size: shows the current number of active keywords within your strategy, offering a sense of scale and how many keywords are being optimized.
Automated Actions (last 30 days): indicates the total number of automatic bid adjustments made in the past 30 days.
App and Storefronts display the app name and the storefronts where the strategy applies.
Bidding Settings show details about adjustment frequency.
Created and Last updated indicate when the strategy was created and last modified.
You can sort the columns in ascending or descending order to quickly analyze the data that matters most to you, whether you want to see the highest spend, the best-performing strategies, or the most recent updates.
Status Indicators
To help you quickly assess the status of each strategy, color-coded indicators are displayed next to the strategy name:
🟢 Green: The strategy is stable and has enough data for meaningful performance analysis.
🟡 Yellow: The strategy is active, but data is still being collected for effective evaluation.
🔴 Red Circle: The strategy is ineligible due to insufficient data, preventing optimization.
⚪ Gray Circle: The strategy is in suggestion mode, with automated bid adjustments disabled.
💡 Tip. Click the small icon next to a strategy name to modify or remove it instantly.
Filters
The dashboard offers a range of filtering options to personalize your view. You can filter by Strategy Name, App, Optimization Type (CPA, ROAS, CPI), and Storefront.
Search Field
Use the Search Field to easily locate a specific strategy by name. This feature is especially useful for large accounts, allowing you to find the strategy you need without scrolling through the entire list.
Recommendations by Samba 2.0
At the top of the dashboard, AI-powered strategy recommendations from Samba 2.0 are available to help you optimize your campaigns. You can filter recommendations by app, storefront, campaign type, and target metrics to find the most relevant suggestions.
Once you find a recommendation that fits your needs, click Create to begin setting up your strategy.
To learn more about how AI-powered bid optimization can improve your campaign performance, explore this article for detailed insights and guidance.
Bid Optimization Strategies Analytics
Each strategy provides in-depth analytics to help you evaluate its performance. To access these insights, hover over the small icon next to the strategy name and click it to open a popup with detailed data.
General Settings
When you open the popup, you'll find the strategy name and its associated storefront at the top. Below that, a snapshot of the strategy's current status provides a quick overview of its performance, helping you evaluate its health at a glance.
Click Settings to view the strategy's key details. If you identify areas for improvement, click Edit strategy to make adjustments based on the insights you've gathered from the analytics.
Total Summary
The Total Summary widgets highlight key metrics that allow you to track the overall progress of your strategy for the selected date range. These metrics include:
Goal: the primary objective of your strategy, such as maintaining conversions or increasing revenue.
Target achievement rate: this metric shows how effectively your strategy is reaching its target. It’s calculated by comparing the difference between your Target Metric Value and the Target Metric Current Value within a specified date range. A higher percentage means you're closer to your target, while a lower percentage indicates there's room for improvement.
Target Metric Value: the benchmark or target your strategy aims to achieve, representing the desired outcome.
Target Metric Current Value: the actual average performance for the selected date range, showing how your strategy is performing.
Volume: the total number of conversions, installs, or the overall revenue generated during the selected date range.
Spend: the total Spend of your campaigns within the selected date range.
This summary enables you to quickly evaluate your strategy’s performance and identify areas where adjustments may be necessary.
Charts
Charts are a great tool for visualizing your strategy data and tracking performance trends. By default, the chart displays Target Metric Current Value, Volume, and Spend. While these metrics are fixed, there are several options you can customize to fit your needs.
Data Granularity. Adjust the data view to daily, weekly, monthly, or quarterly based on your selected date range.
Chart View. Expand or collapse the chart for a more detailed or compact view, switch between line and bar charts, and add labels for better clarity.
💡 Tip. Just below the charts, you can find a hint showing the last updated strategy settings, including the most recent Target Metric Value and Upper Bid Limit.
Table View
The Table View provides a deeper look into the campaigns, ad groups, and keywords associated with your strategy, offering valuable insights that help you understand the details behind your performance.
For an even more in-depth analysis, you can easily access the data directly in Ads Manager, filtered by strategy on the Campaigns and Keywords level, by clicking the Open in Ads Manager button.
With these detailed analytics and insights, you'll be empowered to make informed decisions about your strategies. Thanks to this data, you can truly understand the real value of AI-driven bid optimization and its impact on your performance.