Need to analyze a single keyword, ad group, or campaign in greater depth? With detailed charts you can focus on specific object's performance, visualize up to 8 metrics, adjust date ranges, and select the desired data granularity.
No more second-guessing — annotations and change logs provide context for historical performance changes. Track manual and automated bid adjustments with precision and take data-driven actions. This article will guide you through how to use detailed charts effectively and showcase use cases to help you maximize their value.
Step 1: Open the Detailed Chart
Go to the Ads Manager level you wish to analyze.
Locate the object (campaign, ad group, keyword, ad or CPP) that interests you.
Click the chart icon 📊 next to its name.
Step 2: Customize Your Chart View
Click the ➕ button and add up to 8 metrics for analysis.
Change the date range.
Adjust granularity (hourly, daily, weekly, monthly, quarterly).
Expand or collapse chart, switch between line and bar view, and add labels.
Metric widgets above the chart provide a quick and concise overview of important metrics to quickly identify key patterns, make better decisions, and gain valuable insights into your data. Notice holor indicators for the selected metrics are reflected both in the widgets and table for convenience 👇
💡 Pro-tip: For deeper performance analysis, you can get directly to Change History from the detailed chart by clicking the Change History icon.
Track Daily Budget Trends on Campaign-Level Charts
Track your budget trend on campaign-level charts and compare it with actual daily spend. This will help you:
Quickly identify when your spend is approaching or exceeding the allocated budget
Adjust budgets proactively to avoid overspending or underutilizing allocated funds.
See Bid Change Logs on Keyword-Level Charts
Detailed charts log manual and automated CPT bid changes for individual keywords.
This helps you:
Track performance shifts resulting from bid adjustments
Evaluate the impact of rule-based changes versus manual tweaks.
Analyze Full-Funnel Data for Individual Keywords
Full funnel data on detailed charts allows you to monitor specific keyword's individual performance up close and find correlation of CPT bid changes with CPT, CPA, ROAS, conversions volume, and other MMP metrics. Understand keyword performance across the funnel to optimize bids and ad placements efficiently!
Leverage Hourly Data Granularity for Precision
Enable hourly granularity to track performance trends in real-time. This will help you:
Identify peak engagement times to schedule higher bids or scale budgets effectively.
Spot low-conversion periods and reduce spend to improve efficiency.
Fine-tune your campaign strategy to maximize ROI during high-conversion hours.
By utilizing detailed charts, you can analyze single objects with precision, track historical changes, and identify trends that drive better campaign performance. Whether it’s spotting budget inconsistencies, refining bids, or understanding engagement peaks, detailed charts empower you to make smarter, data-driven decisions.